Customer Marketing Manager

ETQ part of Hexagon Manufacturing Intelligence division is seeking a Customer Marketing Manager.

Our Company

For more than 30 years, we have been at the service of quality-driven‑ people. Every day, we help people and organizations push further and make change happen by offering them the right technology and knowledge to manage risk and protect lives.

ETQ, part of Hexagon, is the leading provider of quality, EHS and compliance management SaaS software, trusted by the world’s strongest brands. More than 600 customers globally, spanning industries such as pharmaceuticals, electronics, heavy industry, food and beverage, and medical devices, benefit from ETQ to secure positive brand reputations, enable higher levels of customer loyalty and enhance profitability. ETQ Reliance offers built-in best practices and powerful flexibility to drive business excellence through quality. Only ETQ lets customers configure industry-proven quality processes to their unique needs and business vision. To learn more about ETQ and its various product offerings, visit www.etq.com.

Our Employees

We ensure that each employee is not only aware of our strategic vision; they are a part of it.

This is because we know that our employees are critical components to ETQ’s ever-growing success.

Words to describe our culture: caring, driven, integrity, passion, committed, thoughtful, diverse, family oriented, supportive, welcoming, fun!

At ETQ we believe deeply in diversity, equity, and inclusion.Quality is best when everyone has a voice. Quality at ETQ is born through diversity, equity, and inclusion in all that we do. Our company celebrates inclusiveness and encourages employees to bring their authentic selves and unique experiences to ETQ. All our employees add value to our culture, products, and customer experience.

Position Overview

As the Manager, Customer Marketing you will report into the Chief Marketing Officer and be responsible for overall management of the ETQ growth marketing programs for our Customer base . Working closely with customer success, sales and marketing, you will create and execute a strategy to meet and exceed our customer pipeline creation targets for our enterprise, SaaS based quality management solution.

You will work closely with the Product Marketing and Customer Account Leaders to create integrated marketing programs that bring customers along their quality customer roadmaps by creating automated journeys and touch points based on where they are in the product lifecycle to ultimately drive use of more applications and licenses of ETQ Reliance.

What You'll Do:

• Develop and execute customer marketing strategy to support customer account executive sales initiatives and our customer success teams to hit pipeline creation and revenue goals.
• Partner with the product marketing and content teams to create customer marketing content aligned to our value based message, including case studies, speaking engagements, reference programs, press opportunities, and co-marketing opportunities
• Partner with ABM manager to execute customer 1:Few ABM and account expansion and in-person programs such as customer advisory boards.
• Measure and report on the success of customer campaign performance, including tracking of customer reference ability status and marketing created pipeline.
• Build our customer reference program, from strategy to processes to systems, in partnership with Customer Success, Marketing, Sales, and executive leadership.
• Collaborate with marketing, sales, customer success and product team members to design and implement enterprise grade end-to-end campaigns that meet KPls, by creating a compelling and seamless journey using digital, programmatic, and non-digital tactics at each stage.
• Develop, manage, and deliver annual customer marketing calendar globally focused on our enterprise SaaS based quality solution using value-based messaging and themes.
• Partner with Marketing Ops to implement and execute programmatic customer

Qualifications

• Bachelor's degree in relevant field. MBA preferred.
• 5+ years of leading an enterprise B2B SaaS customer marketing efforts
• Proven success in developing and executing customer advocacy programs (we will ask for sample work later in the process!)
• Demonstrated ability to lead customer-centric campaigns
• Experienced in creating and running Customer Advisory Boards
• Proven record of meeting and exceeding monthly, quarterly and annual pipeline goals.
• Experience with implementing value-based messaging for all go to market functions.
• Dynamic global leader with a history of building strong outcome-driven teams focused on customer pipeline generation.
• Proven success communicating effectively with the team, cross functional partners, prospects, and customers.
• Ability to use data to drive and implement growth marketing strategies and tactics to drive profitable growth.
• Experience with creating, tracking, and improving KPIs and metrics.
• Extensive experience with customer marketing: including marketing automation technologies, the marketing funnel, lead flow, pipeline creation and marketing metrics.
• Strong communication, analytical and collaboration skills including presentation, writing and messaging skills.
• Preference for fast-paced metrics driven environment.
• Understanding of demand generation, growth marketing, and account-based marketing strategies
• Experience with marketing automation, ABM, and CRM platforms.

Benefits

Exceptional Medical, Dental, Vision insurances

Health Savings Accounts with employer contribution (HSA)

Flexible Spending Accounts (FSA)

401k Plan with generous employer match

Generous Paid Time Off (PTO)

Employee Assistance Program

Paid Parental Leave

Tuition Reimbursement

Hexagon Manufacturing Intelligence, Inc. is an Equal Opportunity Employer ► M/F/Vet/Disability ► E-Verify Participant