Sr. Manager, Audience Strategy

Sr. Project Manager, Digital Media/ Audience Strategy
Duration: 6 month contract, w/ extensions
Location: Remote

As the Senior Manager, Audience Strategy you will play a critical role in aligning our overall audience framework to targetable strategies. You will work closely with internal marketing teams, agency teams, and vendors to reach the right consumers.

You will work cross-functionally to drive our audience strategy, backed with an understanding of audience planning, technical requirements, and a creative execution lens. A successful candidate will have strong project management skills, excellent communication abilities, and a knack for creatively leveraging data signals to meet campaign objectives.

The Daily

• Assist in developing an overall audience framework for all campaigns, factoring in historical performance and opportunity areas for the business
• Support media teams by identifying and developing appropriate audiences for campaigns, aligning to the overall framework (ie, Subs vs Prospects mix)
• Partner with internal marketing teams to understand priority audiences for individual campaigns
• Translate planning targets to media activation targets, including sizing, saturation, and budget allocation
• Determine use cases for internal audience models and test into activation
• Work with analytics and measurement teams to develop audience insights and uncover opportunistic audience segments
• Develop best practices and communicate audience capabilities to internal teams

The Essentials

• 6-8 years working in digital media and translating audience data sets and segmentation into targetable strategies
• Experience managing direct reports in day-to-day work as well as career development
• Experience with multi-channel digital media campaign strategy and activation
• Experience working within DMPs, DSPs, and data onboarding tools
• Experience in audience planning tools such as MRI, NMI, and YouGov
• Strong understanding of media targeting datasets and use cases
• Proven success working across internal and external teams in a dynamic team environment
• Agency and/or entertainment experience a plus

The Company is an equal opportunity employer and makes employment decisions on the basis of merit and business needs. The Company will consider all qualified applicants for employment without regard to race, color, religious creed, citizenship, national origin, ancestry, age, sex, sexual orientation, genetic information, physical or mental disability, veteran or marital status, or any other class protected by law. To comply with applicable laws ensuring equal employment opportunities to qualified individuals with a disability, the Company will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee unless undue hardship to the Company would result.