Director, Product Marketing

PandaDoc is looking for a Director of Product Marketing to lead the function, develop a team of world class PMMs, drive product go-to-market strategy for new product innovation, and help PandaDoc unlock value for our target audiences. PandaDoc PMMs work across the entire product lifecycle: from helping shape the product based on market and customer insights, to driving launch and commercialization, to growing product adoption post-launch.

Our ideal candidate is a driven and ambitious cross-functional star who can fluidly operate across Product, Marketing, Sales, and teams across the company to guide our platform and solutions to go-to-market success. This is a US-based, fully remote role reporting to the VP of Brand & Product Marketing.

In this role, you will:

• Team leadership: manage a team of PMMs and provide guidance and mentorship to drive their professional growth and success
• Strategic business planning: define TAM, target markets, business opportunities, and develop go-to-market strategies to realize them
• Narrative, messaging, and positioning: craft and optimize positioning and messaging around the market, company, platform, product, and competition
• Model customer obsession as a player coach: engage with current and prospective customers, champion their needs and motivations in brand and roadmap, and guide the team to evangelize new sales concepts and how to get the most from PandaDoc
• Deep Product partnership: work with Product leadership to shape differentiated product roadmap investments; maintain a deep understanding of our current product and product plans; successfully launch new products to market; author and enable our product demos; and ensure that all PMM work is guided with intimate knowledge of our products 
• Content strategy: work with our Corporate Marketing team to craft a content strategy that addresses each part of the buyer’s journey, online and offline, from awareness to decision 
• Sales & CS enablement: equip our sales teams to win more deals with messaging, sales strategies, materials, tools, and market knowledge with the aim of increasing close rates, competitor win rates, sales velocity, and ACV 
• Partner enablement: ensure our partners and channels are equipped with the materials, training, and support they need in order to succeed in selling PandaDoc

About you:

• 8+ years of experience in product marketing, industry marketing or corporate marketing
• Experience leading and inspiring a team of marketers
• Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders 
• Ability to create a range of marketing assets including on-message product demo videos, sharp and succinct slide pitch-decks, and product data sheets
• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics
• Ability to strategize and craft compelling messaging and positioning for technology products

The annual base salary range for this position is $190-195 USD.

This position is also eligible for a bonus in accordance with the relevant plan documents. 

Company Overview: 

PandaDoc empowers more than 55,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more.  For more information, please visit https://www.pandadoc.com.

Company Culture: 

We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers. 

Check out our LinkedIn to learn more.

Benefits:

PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.

EXTERNAL RECRUITERS

Approval Requirement

The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc.