Director of Product Marketing

Location: REMOTE in AR, AZ, CO, FL, GA, IA, MD, MO, NC, NE, NV, OH, PA, TN, TX, UT, VA, and WA.

About Arbinger:

The Arbinger Institute is a fast-growing leadership development and culture transformation organization. We help leaders, teams, and organizations create people-centric cultures that drive exceptional organizational results. Through an innovative process of training, coaching, and consulting, we help people adopt an outward mindset which is integral to accelerating performance, creating genuine inclusivity, and ensuring sustainable change. We work with thousands of organizations of all sizes across a broad spectrum of industries, including manufacturing, technology, non-profits, healthcare, law enforcement, finance, and the federal government.

The Arbinger Institute was founded over 40 years ago. Arbinger is an equal-opportunity employer committed to diversity and inclusion in the workplace. Arbinger has been named a Top Workplace by the Salt Lake Tribune for three years running (2020-22) and is a 2022 and 2023 recipient of the HIRE Vets Medallion Award for our commitment to hiring, developing, and retaining our United States veterans.

The Position:

As the Product Marketing Director at Arbinger, you'll be tasked with crafting distinctive, compelling messaging and content while developing strategic frameworks to promote and sell our offerings. This pivotal role involves driving product awareness and engagement across all customer touchpoints, fostering brand recognition and market adoption, and providing support for sales enablement activities. A key aspect of the role is staying attuned to market trends, contributing insights to internal product roadmaps, and effectively engaging with customers, prospects, analysts, and influencers. Collaboration with the Product Delivery team is essential to ensure alignment and the successful execution of marketing initiatives.

Roles and Responsibilities:

• Perform regular self-assessments using Arbinger’s 3A+ assessment tool to gauge and enhance individual performance impact.
• Collaborate with Product and GTM (go-to-market) leaders to develop compelling positioning for Arbinger's solutions, tailored to resonate with our target audience.
• Conduct thorough market research to identify opportunities, understand trends, and anticipate customer needs, guiding future product development.
• Spearhead market research efforts, nurture analyst relationships, and conduct competitor analysis to establish Arbinger as a leading player in its category.
• Champion the voice of the customer throughout the product lifecycle, ensuring their needs and preferences are accurately represented.
• Provide strategic input into product roadmap, packaging, pricing, and positioning based on comprehensive market analysis and customer feedback.
• Cultivate relationships with industry analysts to shape the category narrative and secure prominent placement in influential reports.
• Collaborate with the GTM team to craft effective product marketing strategies, messaging, and content aligned with ideal customer profiles and key personas.
• Assess existing marketing and sales collateral, identifying areas for improvement and developing new materials as needed.
• Create or oversee the development of product collateral and frameworks that guide customers through the buying process and enhance their journey.
• Drive customer engagement and brand loyalty through impactful experiences and targeted campaigns.
• Generate thought leadership content for various platforms, including webinars, events, blogs, articles, and presentations.
• Develop value-focused content and empower marketing, sales, and customer success teams with assets that align with brand messaging and drive business impact.
• Collaborate closely with Product and GTM teams to plan and execute successful product roadmaps and launches.
• Stay abreast of market trends, customer behavior, and usage patterns to effectively position Arbinger's offerings with consumers and influencers.
• Work with the enablement team to deliver high-quality product-related training for the sales team.
• Define and track campaign success metrics, providing regular reports on performance.
• Other related duties as assigned.

Required Capabilities:

• Demonstrate exceptional written and verbal communication skills to convey complex ideas effectively.
• Utilize experience in collaborating with industry analysts and understanding category-creation concepts to position Arbinger as a leader in the field.
• Employ strong project management skills, including proficiency in project management software like Asana, Smartsheet, or Jira, to ensure timely and organized execution of marketing initiatives.
• Exhibit self-motivation and proactive problem-solving abilities to address challenges and drive results independently.
• Effectively engage with leadership, remote team members, and customers, leveraging clear communication skills to foster productive relationships.
• Apply knowledge of Account-Based Marketing (ABM) and Search Engine Optimization (SEO) principles to enhance marketing strategies and tactics.
• Utilize quantitative analytical skills to analyze data and make informed, data-driven decisions to optimize marketing campaigns and strategies.
• Demonstrate an understanding of Category Creation concepts to innovate and differentiate Arbinger's offerings within the market.

Preferred Capabilities:

• Experience or familiarity with Gong, 6sense, Outreach, and similar technologies is a plus, demonstrating a proficiency in leveraging advanced tools for marketing and sales.
• Prior experience with Asana is preferred, highlighting the ability to effectively manage projects and tasks using project management software.
• Familiarity with SGE (Sales and Growth Engineering) is advantageous, showcasing an understanding of sales optimization techniques and processes.
• Knowledge of Play Bigger methodology or participation in workshops with this organization is preferred, indicating a strategic mindset towards category creation and market differentiation.
• Experience working in the tech space with analysts, particularly Forrester or Gartner, is desirable.

Education and Experience:

• Bachelor’s or MBA degree preferred.
• Certification in Account-Based Marketing (ABM) best practices preferred.
• Minimum of 7 years of experience in B2B product marketing within a SaaS environment or related field is required.

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.
• Travel up to 20% may be required.

Salary: From $155,000 per year with a 10% bonus

Arbinger Benefits:

• Leadership Training
• DEIA Workshops
• Health Benefits
• Health Savings Account (HSA)
• 401K Plan
• Accident Coverage
• Critical Illness Coverage
• Disability Coverage
• Life Insurance
• Paid Time Off (PTO)
• Paid Parental Leave
• Discounted Gym Memberships
• Pet Insurance
• Comprehensive Employee Assistance Program
• Birthday and Anniversary celebrations
• 11 Company Paid Holidays
• Company Paid Veterans Day off for all Veterans

*Note: the job description is not meant to cover all responsibilities but only provides an overview of the role.

** Arbinger is an equal-opportunity organization. We recruit, employ, train, compensate, and promote without regard to race, religion, color, national origin, age, gender, sexual orientation, gender identity, marital status, disability, protected veteran status, or any other basis protected by applicable federal, state or local law.