Performance Marketing Specialist

We're hiring a Performance Marketing Specialist who can scale paid spend without letting lead quality fall apart.

If you've owned Google and Meta campaigns end-to-end — not just optimized them under someone else — and can prove your impact with real numbers (CPL, CAC, conversion rate, lead-to-booking ratio), keep reading. If "performance marketing" to you means boosting Instagram posts, this isn't the role.

About 800 Storage We're Dubai's fastest-growing premium self-storage company — 9 facilities, thousands of customers, and a marketing engine built on Click-to-WhatsApp campaigns, AI-powered sales automation, and a relentless focus on lead quality over vanity volume. We're scaling fast, and we need a performance marketer who will own the full paid acquisition stack — strategy, execution, tracking, and optimization.

What you'll actually do

• Plan, launch, and continuously optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and X.
• Build and improve Click-to-WhatsApp campaigns and WhatsApp-first conversion flows — this is one of our highest-converting channels.
• Scale budgets responsibly while protecting lead quality — lowering cost per qualified lead (CPQL), not just CPL.
• Own the tracking stack end-to-end: GA4, GTM, UTMs, pixels, Meta Conversion API (CAPI) — set it up, maintain it, and trust the data coming out.
• Run structured A/B tests on creatives, audiences, offers, and landing pages — and clearly communicate what you learned and what you're changing.
• Analyze the full funnel from impression to booked customer, and drive improvements at every step.
• Partner with sales and creative to align targeting, messaging, and lead qualification criteria.
• Build and own the reporting layer — dashboards, weekly updates, and the numbers leadership needs to make decisions.

You'll thrive here if you have

• 2+ years owning (not just supporting) paid acquisition campaigns.
• Proven hands-on expertise in Google Ads AND Meta Ads — LinkedIn or X experience is a plus.
• Real numbers to back your work: CTR, CPL, CAC, conversion rate, ROAS — you should know yours by heart.
• Strong fluency with GA4, Google Tag Manager, Meta CAPI, and attribution.
• Comfortable managing WhatsApp-driven lead journeys (or eager to learn fast).
• A sharp analytical mindset — you don't just read dashboards, you build them.
• Clear written communication — you can explain what you did, why, and what changed because of it.
• Experience with automation tools (n8n, respond.io) is a plus.

Nice to have

• Experience in real estate, lead-gen, or high-volume consumer services.
• Knowledge of CRO principles and landing page optimization.
• Email, SMS, or WhatsApp lifecycle and nurturing flows.

This role is probably not for you if

• You can't talk about your CPL or CAC numbers without checking notes.
• You've only ever optimized campaigns someone else set up.
• You think "performance marketing" means boosting Instagram posts.
• You need a senior marketer above you to set strategy.
• You're uncomfortable working in a fast-paced environment where the bar moves every quarter.

What you'll get

• Direct ownership of paid acquisition with real budget and strategic input.
• Career growth tied to results, not tenure.
• A front-row seat at a tech-driven, fast-scaling company.
• Competitive salary, full remote flexibility, and a team that values ownership.

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