Head of Developer & PLG Marketing

Company Overview

Deepgram is the leading voice AI platform for developers building speechtotext (STT), texttospeech (TTS) and full speechtospeech (STS) offerings. 200,000+ developers build with Deepgram’s voicenative foundational models – accessed through APIs or as selfmanaged software – due to our unmatched accuracy, latency and pricing. Customers include software companies building voice products, cosell partners working with large enterprises, and enterprises solving internal voice AI use cases. The company ended 2024 cashflow positive with 400+ enterprise customers, 3.3x annual usage growth across the past 4 years, over 50,000 years of audio processed and over 1 trillion words transcribed. There is no organization in the world that understands voice better than Deepgram

We are hiring a bold, inventive leader to run Developer & PLG Marketing. This role is at the heart of Deepgram’s growth—sitting at the intersection of developer empathy and growth execution. The right candidate will bring a mix of developer credibility, marketing instincts, experimentation rigor, and PLG obsession.

This is a highly visible role reporting directly to the CMO with frequent interaction with the executive team. Its a rare opportunity to help architect the organic growth motion of one of AI’s most important infrastructure companies.

What Youll Do

Developer Marketing

• Build and execute programs to reach, inspire, and enable developers globally

• Lead strategy and execution for organic discovery: SEO, content, influencers, partnerships, affiliates

• Drive web conversion rate optimization and funnel performance across Deepgram’s site and docs

• Partner with Product, Sales, and Support to deeply understand the developer journey

• Activate developer advocates and community members to extend our reach and credibility
  

• PLG Growth

  • Own the topoffunnel signup growth number across paid and organic sources

  • Develop and run growth experiments to drive conversion, activation, and expansion

  • Collaborate closely with Product, Design, and Digital teams to test and optimize PLG levers

  • Ensure smooth transitions from signup → activation → sales engagement for highpotential users

  • Leverage data and experimentation frameworks to unlock new paths to revenue

  • Drive distribution through owned and earned channels
    

  • How We Measure Success In This Role:

    • Accelerated growth in Deepgram’s selfserve and inbound funnel

    • Increased reach and engagement from developer audiences

    • Measurable improvements in signup conversion, activation, and timetovalue

    • Compelling developerfacing brand presence across web, content, and communities

    • It’s Important To Us That You Have

      
      Qualifications

      • 7+ years in developer marketing, growth marketing, or productled growth roles

      • Proven track record of driving bottomup growth in a B2B or APIfirst company

      • Strong empathy for developers and familiarity with the tools they use

      • Ability to partner across Product, Engineering, and Sales

      • Deep understanding of growth loops, experimentation, and CRO

      • Experience working in highgrowth, fastpaced environments with small, agile teams

      • Creative risktaker who thrives on building new playbooks, not repeating old ones

      • High energy, high motivation, high intelligence, high curiosity. In it for the love of the game.

      • Preferred Experience

        • Background in marketing to technical personas or API products

        • Experience leading or mentoring a small team

        • Familiarity with voice AI or LLMbased tooling

        • 
          

          Our tech advantage is endtoend deep learning, but our strength lies in our diversity of people, ideas, and experiences that allow our company to create amazing STT products for people who are true innovators in the field. We believe every voice should be heard—and understood—from our transcriptions to our customers to our employees. Come join our revolution to unlock the power of voice technology for everyone. We want to hear what you’ve got to say!

          Backed by prominent investors including Y Combinator, Madrona, Tiger Global, Wing VC and NVIDIA, Deepgram has raised over $85 million in total funding. If youre looking to work on cuttingedge technology and make a significant impact in the AI industry, wed love to hear from you!

          Deepgram is an equal opportunity employer. We want all voices and perspectives represented in our workforce. We are a curious bunch focused on collaboration and doing the right thing. We put our customers first, grow together and move quickly. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate.

          We are happy to provide accommodations for applicants who need them.