Offer summary

Qualifications:

6–8 years of B2B SaaS marketing experience., Strong understanding of SEO, content, and website management., Experience with affiliate and partner marketing., Proven ability to execute full-funnel content strategies..

Key responsibilities:

Lead SEO, content, affiliates, and website performance initiatives.

Manage full-funnel content creation and publication.

Optimize website for conversions and user experience.

Build and grow a partner network to drive revenue.

Job description

Ready to wear multiple hats and drive growth at one of Asia’s fastest-growing SaaS companies?
Wati is hiring a Growth Marketing Lead to lead SEO, content, affiliates, and website performance — a high-impact role for someone who can execute independently and collaborate across teams.

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🚀 About Wati

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.
Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.
In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.
Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.
Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.WhatsApp.
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🛠️ What You’ll Own

AI-Enhanced & Classic SEO

Rank in the top search results for high-intent ICP keywords.
Secure brand citations inside leading answer engines (ChatGPT, Perplexity, Google AI Overviews, etc.).
Build a repeatable content-and-schema system that keeps us visible and authoritative.

Full-Funnel Content

Publish strategic assets that shorten the buyer journey from discovery to demo.
Equip Sales with conversion-ready case studies and one-pagers.
Run a content operating rhythm that moves ideas from brief to publish in under two weeks.

Conversion-First Website

Maintain sub-one-second global page-load times.
Continuously test and refine copy, design, and UX to double visitor-to-demo conversions.
Launch messaging experiments quickly via Webflow/WordPress—no dev bottlenecks.

Affiliate & Partner Growth

Build a performance-aligned partner network that drives a meaningful share of new ARR while holding CAC flat.
Launch co-marketing plays that place Wati on every “best WhatsApp API” list.

Cross-Functional Orchestration

Ship coordinated launches with Product Marketing and Design on a two-week sprint cadence.
Surface real-time content gaps from Sales and Success—and close them fast.

Requirements

✅ You’ll Thrive If You Have

6–8 years of B2B SaaS marketing experience
Strong grasp of SEO, content, and website management (WordPress/Webflow a plus)
Experience with affiliate/partner marketing
Proven ability to execute full-funnel content strategies
Hands-on experience with conversion rate optimization (CRO)
Data fluency and performance-driven mindset
Excellent written communication and project ownership
Ability to lead cross-functional sprints and collaborate across Product, Sales, and Design

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