Offer summary

Qualifications:

5+ years of experience managing profitable Meta ad campaigns for DTC brands., Strong understanding of audience targeting and ad performance optimization., Proficiency in Google Sheets and dashboard management., Excellent communication skills in English and experience with AI-powered creative tools..

Key responsibilities:

Plan, launch, and optimize Meta advertising campaigns to meet KPIs.

Create ad concepts by researching personas and developing performance-focused ideas.

Manage budgets and pacing to ensure alignment with company goals.

Maintain performance dashboards and document experiments to inform strategy.

Job description

We’re seeking a highly experienced and results-driven PPC Marketer to lead Meta (Facebook/Instagram) advertising campaigns for multiple DTC brands. This role is ideal for someone who thrives in fast-paced startup environments and knows how to turn data into dollars. You’ll own every step of the Meta ads growth loop—from strategy and ad concept creation to budget control and experiment tracking—while closely aligning with performance KPIs like NC-ROAS and retention.

Core Tasks

Own the Meta growth loop – Plan, launch, scale, and prune campaigns to hit The Brand’s NC-ROAS and retention KPIs across every active brand.
Ad Concept Creation / brand – Research personas → surface desires & pain points → deliver 5–10 performance concepts per week per brand with clear hooks, angles, and asset briefs for the creative squad. (main task)
Hook mining & copywriting – Continuously mine comments, UGC, surveys, and competitor ads to fuel fresh headlines, primary text, and CTA variants; maintain an up-to-date swipe file.
Budget & pacing control – Keep spend aligned with company-set budgets tied to KPI goals; flag anomalies early and recommend adjustments.
Dashboard upkeep – Maintain a single, high-level Google-Sheet view that consolidates Meta data across brands—so performance shifts surface fast and action can follow.
Experiment roadmap – Own a rolling 4-week backlog of audience and creative tests; document hypotheses, results, and next steps.
AI-first collaboration – Leverage our internal LLM & Gen-AI toolset to tag winning assets, auto-generate briefs, and cut creative cycle time by ≥ 25 %.

Must-Have

5+ years profitably managing Meta ad budgets ≥ $50 K/mo for DTC brands
Exceptional marketing mindset with a knack for spotting untapped growth levers
Demonstrated experience identifying audiences and targeting ads to them effectively
LLM-powered ideation – advanced ChatGPT (or similar) prompting to 10× concept volume, depth, and originality
Proven copy & hook craft backed by a portfolio of ads that materially lifted CTR and lowered CAC—plus the ability to explain why they worked
Fluent in Google Sheets; comfortable building and owning multi-brand dashboards
Strong written and verbal English communication skills
Startup bias-for-action – ships tests fast, iterates faster
Working EST time zone