Mavrck is an all-in-one enterprise influencer marketing platform. Brands: Easily search and partner with the right creators. Creators: Land impactful campaigns with big brands. With Mavrck, marketers can easily identify creators, oversee campaigns, measure ROI, and amplify their programs - all from a single platform. Trusted by world-renowned brands including P&G, General Mills, Lyft, and Sephora, Mavrck empowers marketers to achieve and scale their influencer marketing goals. Mavrck recently acquired Later, a market-leading social media scheduling platform. Later's platform includes Linkin.bio, which allows brands to turn their Instagram and TikTok feeds into clickable links. Together, Later and Mavrck offer a comprehensive suite of products and services that empower customers to achieve their social media marketing goals. Check out current job and intern opportunities at http://www.mavrck.co/careers/

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

About this position:

The Senior Client Strategist will support the development and delivery of impactful influencer and social media marketing strategies for Later’s current and prospective customers. Reporting to the Associate Director of Client Strategy, this role is responsible for helping customers maximize ROI through thoughtful, data-backed recommendations and creative campaign thinking. The ideal candidate thrives at the intersection of strategy, creativity, and execution, and is passionate about influencer marketing and the creator economy.

This role works in close partnership with the strategy, sales, account management, and services teams to drive results and contribute to customer success and retention.

What you'll be doing:

Strategic Development Support:
Collaborate with senior strategy leads to develop tailored influencer and social media marketing strategies for brands using Later’s platform
Client Deliverables:
Create and deliver compelling materials (e.g., decks, one-pagers, campaign mockups) for client use across new business proposals, strategic business reviews, and campaign kickoffs.
New Business Collaboration:
Partner with sales and strategy teams to support pitches for prospective customers, including creator recommendations, audience insights, and benchmark projections.
Performance Benchmarking:
Leverage and maintain internal benchmark data (CPE, CPM, ER, etc.) to support strategic recommendations and reporting.
Best Practices Enablement:
Support the creation and dissemination of internal playbooks, frameworks, and industry best practices across verticals, objectives, and social platforms.
Cross-Team Collaboration:
Work with services and customer success teams to ensure strategy aligns with campaign execution and client outcomes.
Trend Tracking:
Stay current on social platform updates, creator trends, and emerging influencer marketing tactics that can be integrated into client recommendations.

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

3–5 years of experience in influencer marketing, social media strategy, or digital marketing (agency or in-house experience preferred)
Working knowledge of major influencer and social media platforms (Instagram, TikTok, YouTube, etc.)
Strong understanding of the creator economy and enthusiasm for creator-led brand campaigns
Experience supporting client strategy development and participating in client-facing meetings
Excellent written and verbal communication skills, with a strong ability to distill ideas into clear and engaging materials
Proficiency in presentation tools (Google Slides, PowerPoint) and collaboration software (Slack, GSuite, Zoom)
Experience using influencer marketing or social media management platforms (e.g., Later)
Familiarity with paid social media is a plus

How you work:

You’re proactive and results-driven, always taking initiative, aligning your actions with company goals, and delivering consistent outcomes.
Strategic and forward-thinking, you balance immediate needs with long-term opportunities to drive impactful, innovative results.
Your curiosity fuels success, keeping you sharp on industry trends, competition, and our cross-functional business dynamics.
Adaptable and resourceful, you handle shifting priorities with ease, manage your time effectively, and know when to ask for support.
You share insights to help the team stay ahead and make informed decisions.
You bring positivity and resilience to every challenge, tackling obstacles with grit and optimism that inspires those around you.
You lead with emotional intelligence, building trust, supporting others, encouraging growth, and fostering strong relationships through empathy and collaboration.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$100,000 - 110,000 OTE

#LI-Remote

Where we work

We have offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA. For select positions, we are open to hiring fully remote candidates. We post our positions in the location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility

At Later, we are committed to fostering a culture rooted in an inclusion-first mindset at every level of the company, embracing the importance of hiring and building teams for culture add rather than culture fit. We openly build and maintain unbiased hiring, pay, and promotion practices to create a foundation for an equitable workplace, paving the way for systemic change.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

Senior Strategist

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