Offer summary

Qualifications:

At least 5 years of web copywriting experience, preferably in construction, industrial, or B2B sectors., Strong ability to translate technical product details into customer-friendly language., Familiarity with digital marketing and basic SEO principles, including keyword integration and clear calls-to-action., Self-organized with excellent time management skills to meet structured deadlines..

Key responsibilities:

Write and refresh up to 60 landing pages across various site sections.

Repurpose existing content while maintaining brand voice and SEO standards.

Draft short introductory content for downloadable resources like whitepapers.

Collaborate asynchronously with the team using Google Docs, email, and video calls.

Job description

We are seeking a seasoned web copywriter with experience in construction, manufacturing, and/or commercial architecture to write and/or refresh up to 30 landing pages by August 11, 2025, with potential for long-term blogging work thereafter.

This is a client-facing writing role ideal for a strong communicator who can handle structured deadlines, technical input, and real-time feedback.

Scope and Duration

15 hours/week (65/month) for the first month and then ramp down to the standard 10 hours/week (45 hours/month).

Key Responsibilities

Write and/or refresh up to 60 landing pages (~500+ words each) across 4 site sections: About, Equipment, Systems, and Services.
Repurpose and update content from existing pages while maintaining brand voice and SEO integrity.
Draft short intro content for download-heavy pages like whitepapers or specifications.
Work from a provided sitemap, spreadsheet notes, and basic homepage brand messaging (“Built Right the First Time”).
Incorporate SEO keywords as provided by the web development partner (when available).
Maintain consistent tone and quality across pages; contribute to establishing a refreshed brand voice.
Collaborate asynchronously via Google Docs, email, and video calls with the team.

Requirements

5+ years of web copywriting experience, ideally with construction, industrial, or B2B clients
Strong ability to translate technical product information into customer-friendly language
Familiarity with digital marketing and basic SEO concepts (e.g., headers, keyword use, clear CTAs)
Comfortable working with minimal style guidance and iterating on brand voice
Strong organization and self-management skills to hit a structured deadline

Nice to Have

Background or experience in the aquatic industry (e.g., pool construction, aquatic architecture)
Experience with brand voice development
Familiarity with tools like Procore or similar construction project platforms

About the Client

Our client is a leading manufacturer in the commercial aquatic construction space, and is undertaking its most ambitious website overhaul to date. With over 60 landing pages in scope, the goal is to clearly communicate technical capabilities to a wide range of clients—spanning municipalities, universities, architects, builders, and international partners—while reinforcing the company’s reputation for high-quality, built-to-last solutions.

Required profile