Associate Manager, Performance Marketing

A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.

Amplify is seeking a skilled Performance Marketing Associate Manager to join our team. This role offers the opportunity to partner closely with marketing leadership in a fast-paced, results-driven environment. The Associate Manager will sit on the performance marketing team and collaborate with content and product marketers to develop digital campaigns and assets that align with enterprise-wide goals.

The ideal candidate brings a foundational understanding of digital marketing channels - including web, social, email, paid media, and content marketing - and intermediate experience with digital acquisition and retention strategies. This role is a great fit for someone who is highly organized, data-driven, and excited to contribute to measurable marketing success.

Essential Responsibilities:

• Create digital marketing assets such as emails, ads, forms, landing pages, and marketing automation workflows

• Assist in the development and execution of digital marketing strategies, including campaign planning and collaboration with internal teams to support digital acquisition goals

• Drive paid media ad placements by monitoring performance, optimizing results, and providing actionable recommendations

• Use project management tools to lead and track digital campaigns efficiently from start to finish 

• Assist in managing relationships with external digital marketing vendors and partners to ensure campaign alignment and performance

• Help measure and report on the effectiveness of digital marketing efforts (e.g., MQL to  SQL conversion) using attribution and analytics tools 

• Contribute insights and data-driven recommendations for campaign optimizations in team presentations to support continuous  improvement and reinvestment strategies

• Support the development of direct reports, helping them align their work to team and company objectives 

Required Qualifications: 

• BA/BS degree

• 3+ years of work experience in marketing, communications, or a related field

• Experience with marketing CRM systems and analytic tools

• Demonstrated experience building digital marketing campaigns with defined KPIs and measurement plans

• Ability to work collaboratively with colleagues in a data-driven, team-focused environment

Preferred Qualifications: 

• Experience with HubSpot and SalesForce

• Experience using a content management system (CMS) 

• Familiarity with paid social platforms, including  Meta, LinkedIn, and Twitter 

• Understanding of core marketing concepts and digital strategy

• Proficiency with Google tools, including Google Analytics and Google Ads

• Experience using project management systems

What we offer:

Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $75,000 - $85,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.

Amplify is an Equal Opportunity Employer.  Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.

Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans.  If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.

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If you are selected for employment, a background check will be required.  As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

Amplify is an E-Verify participant.