SEO Specialist II

Primary Responsibilities /Accountabilities/ Essential Functions:

• Own SEO performance for assigned verticals and content types.
• Conduct keyword gap analyses, competitive research, and user intent mapping to identify opportunities.
• Perform advanced on-page and technical SEO audits (e.g., indexation, internal linking, site architecture).
• Recommend new pages, content refreshes, or additional SEO initiatives related to owned verticals
• Support testing initiatives and set up lightweight experiments (e.g., different title formats, content structures) and track results over time.
• Identify and resolve SEO issues such as duplicate content, crawl errors, slow-loading pages, and broken links.
• Collaborate with content, UX, and development teams to guide SEO implementation and monitor progress.
• Maintain and update SEO documentation, keyword maps, and internal SOPs for owned verticals.
• Report on SEO performance trends and provide actionable insights during regular updates.
• Other duties as assigned.

Equipment Used and Responsibility

• Strong understanding of technical SEO, keyword strategy, and content optimization.
• Experience using SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar.
• Proven ability to prioritize tasks, meet deadlines, and manage multiple projects independently.
• Comfort interpreting data, identifying patterns, and drawing actionable conclusions.
• Ability to communicate effectively with technical and non-technical stakeholders.
• Familiarity with CMS platforms (e.g., Drupal, WordPress) and basic HTML/CSS.
• Understanding of how SEO integrates with CRO, UX, and web development processes.

Supervisory Responsibilities

May provide direction, oversight and mentoring to less-experienced Marketing staff members, and student-workers.

Experience/ Education

• Bachelor’s degree in marketing, Digital Marketing, Communications, Business, or a related field. Equivalent work experience may be considered. 
• 2–5 years of hands-on SEO experience, ideally in a mid-level or specialist role.
• Background in managing SEO within large-scale websites or multi-departmental organizations.
• Must be able to pass pre-employment background screen.

Physical Requirements:

• Sitting:      6-7 hours a day
• Standing:  1-2 hours a day
• Walking:   1-2 hours a day
• Lifting:      Occasionally
• Carrying:   Rarely
• Pushing:    Rarely
• Bending:   Rarely
• Squatting: Rarely
• Kneeling:     Rarely
• Climbing:    Rarely
• Reaching:    Occasionally
• Grasping:     Frequently
• Fine Eye to Hand Coordination:  Continuously
• Driving:       Rarely
• Work Environment:  Remote