Senior Product/Brand Manager, Italy

BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

General Description:

Under the direction of the Associate Director, Customer Engagement this individual is responsible to maximize the performance of BeOne’s products in Italy. The Senior Product Manager develops and implements the defined go-to-market strategy and is responsible for achieving defined commercial targets being supported by defined resources and investment budgets.

Essential Functions of the job:

• Building an image/brand vision and awareness for BeOne and its products in the oncology market in alignment with overall business strategy
• Implementing local marketing strategies for upcoming launches in the oncology market.
• Contribute to cross-functional creation of national brand plan and national tactics in alignment with international brand plan, including digital tactics
• Builds and sustains strong relationship with KOLs and Ols, forms strategic partnership with key customers and account
• Development of national brand communication plan in close collaboration with Associate Director, Customer Engagement and relevant functions
• Identify agencies/vendors/technologies/tools that can benefit the execution of tactics
• Develop and create customer-centric promotional tools/materials for field-force and general business use (e.g. brochures, slide decks, training materials, digital resources)
• In close collaboration with cross-functional stakeholders (Sales, Market Access, Medical, Commercial Operation and Business Analytics etc.) generate relevant Market Insights (Market Research, etc.) that help develop targeted tactics and show impact of implemented tools as well as identify commercial opportunities and conduct innovative brainstorming session to support Brand strategies
• Organize regular trainings and updates for Key Account Managers (KAMs)
• Own and manage the Marketing budget; own project management (planning, execution, follow up) for commercial activities and projects together with admin support (contracts, invoicing, communication, reconciliation)
• Project management for commercial activities and projects together with admin support (contracts, invoicing, communication)
• Achievement of regional commercial goals and defined performance parameters.
• Brand and budget planning and monitoring. Utilize analytical tools to assess marketing initiatives and generate actionable insights
• Close cross-functional cooperation with colleagues in the other departments.
• Keeping management informed of any market changes/competitor activities which are relevant to strategy implementation and development.
• Participate and support local teams in preparing BeOne presence at national and international congresses, scientific meetings, symposia and workshops
• Drive business decisions whereby patient care is at the center of the business conduct.
• Ensure compliance across all areas to maintain the highest standards of patients focused ethical conduct in line with our values.
• Consistently ensure operating in accordance with BeOne´s Standards of conduct and all applicable local laws and regulations.

Qualifications

• Scientific education and experiences in this or similar positions, life science degree (university, college) and professional experience
• More than 5 years of qualified work experience
• Demonstrated success in a fast growing, entrepreneurial commercial environment.
• Specific knowledge in the oncology market
• High social competence and capacity for teamwork
• Highly motivated, solution oriented and a positive attitude
• Special knowledge in the field of lung and gastric cancers is desirable
• Excellent and reliable contacts with important oncologists and opinion leaders in oncology centers/PBOs in our indications
• Enjoying working in a commercial team and doing project work as well as networking
• Makes things happen: has the right level of implementation skills.

Education Required: University degree preferred in business, economics, biological or medical sciences

Computer Skills: Good Computer skills required (good knowledge of MS Office suite)

Other Qualifications: Fluent in both verbal and written English; any other major European language of advantage

Travel: Approximately 30% of time

Global Competencies

When we exhibit our values of Patients First, Driving Excellence, Bold Ingenuity, and Collaborative Spirit, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

We are proud to be an equal opportunity employer. BeOne does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.