Manager, Chico & Wholesale

Job Description:

Job Summary:

We are seeking a strategic, execution-focused B2B & Chico Wholesale Manager to lead the development, execution, and optimization of our wholesale programs—primarily supporting Chico franchise partners, as well as broader B2B growth initiatives. A key part of this role is driving the growth of Our Brands as a strategic differentiator—helping Chico stand out in the retail landscape and setting our wholesale offering apart from other distributors.

This role manages end-to-end Chico wholesale operations, including promotional planning, product launch execution, and performance tracking, in close collaboration with teams such as Category Management, Merchandising Finical planning, Our Brands, Marketing, and Supply Chain. The ideal candidate brings a strong background in wholesale or B2B sales, an analytical mindset, and a passion for partner success and brand differentiation.

Key Responsibilities:

80% Chico Focus and 20% B2B Focus

Wholesale Strategy & Execution

• Execute strategic plans to grow B2B and Chico wholesale sales
• Champion the expansion of Our Brands within the Chico wholesale portfolio to provide exclusive, differentiated offerings that support Chico’s positioning and competitive advantage.
• Identify new wholesale growth opportunities through market analysis and cross-functional collaboration.

Promotions & Offer Management

• Lead the planning and rollout of monthly and quarterly promotions tailored to Chico franchisee needs.
• Own the development and delivery of the annual Chico Franchise Deal Book(s) in partnership with Merchandising and Chico Franchise teams.
• Maintain and manage a Chico wholesale promotional calendar aligned with product launches, seasonality, and business milestones.

Product Launch Execution

• Manage Chico franchisee communications for new product launches, ensuring clarity on timelines, pricing, and marketing support.
• Work closely with the Category Management team to align Chico launch timing and messaging with overall merchandising and brand strategies.

Category Management Collaboration

• Partner with Category Managers to align Chico product assortments, pricing strategies, promotional activity, and new product introductions—especially for Our Brands.
• Ensure Chico wholesale and B2B priorities are integrated into category-level planning and reviews.

Budget Management & Performance Tracking

• Monitor and manage Chico wholesale shipment performance against budget and sales targets.
• Track KPIs including sales performance, promotional ROI, and product adoption across Chico and B2B accounts.
• Analyze shipment trends and identify variances, risks, and growth opportunities.
• Work with Merchandising Planning and Supply Chain teams to support accurate forecasting and inventory availability.

Franchisee & Partner Engagement

• Build and maintain strong relationships with Chico and other partners to ensure Chico wholesale programs are adopted and deliver value.
• Gather and act on feedback to enhance the relevance and effectiveness of B2B initiatives.

Cross-Functional Leadership

• Collaborate with internal teams—Marketing, Merchandising, Our Brands, Legal, Supply Chain, and Field Operations—to ensure coordinated execution of Chico wholesale and B2B strategies.
• Prepare updates and presentations for senior leadership on program performance, shipment trends, and brand expansion opportunities.

Qualifications:

• Bachelor’s degree/diploma in Business, Marketing, Retail Management, or related field.
• 2–5+ years of experience in wholesale, B2B, category management, or retail operations (experience in pet or consumer packaged goods is an asset).
• Demonstrated success in managing wholesale programs and cross-functional initiatives.
• Excellent bilingual (English/French) communication, project management, and data analysis skills.
• Proficiency in MS Office (Excel, PowerPoint); experience with CRM, ERP, or promotional planning tools is a plus.

What You Bring:

• A collaborative, entrepreneurial mindset with a strong bias for action and results.
• A passion for franchisee success and for elevating proprietary brands in competitive retail and wholesale markets.
• Strategic thinking combined with operational agility and attention to detail