The Marketing Specialist will work closely with the Marketing and Business Development Director and project managers to support proposals, strategic plans, and other materials needed for company support. This includes document and presentation formatting and support, and coordination with clients. They will also assist in creating appealing marketing collateral graphics, images, and ads for GTG through digital and print media. They will help design marketing materials for campaigns, products or services, and will be expected to help prepare mailers, brochures, case studies, and any necessary items for conference attendance. They may design logos, brochures, postcards, flyers, signs, web site graphics, and other marketing collaterals. The candidate must be able to work Eastern Standard Time.
Required Knowledge and Skills:
Assist with document formatting, review, finalization, and compilation (primarily Microsoft Word and Adobe Acrobat).
Support the proposal document development, coordination, and submission process.
Assist with presentation development for all shortlist presentations, client presentations, and conferences on an as-needed basis.
Client management: Posting documents for client review (SharePoint), performing edits from the client, and managing client requests.
Design marketing material, to include logos, brochures, flyers, postcards, conference/promotional materials, business cards, and other graphics for strategic plans and projects.
Light editing of video files (cutting segments, adding bottom thirds, etc.)
Design supporting materials for the sales team and strategic plans (Adobe suite of products: InDesign, Illustrator, etc.)
Provide support for the following:
Writing and editing – newsletters, press releases, and case studies.
Help drive online traffic with web-related campaigns – email marketing, social media, and website updates.
Write, create, and edit online content.
Webinar coordination.
CRM management assistance (HubSpot).
Required Experience and Education:
Bachelor’s degree in marketing, graphic design, or another related field.
Ability to plan and prioritize strategically.
A high level of accuracy and attention to detail and proofreading.
Highly organized with excellent time management skills and responsiveness to emails and requests.
Ability to work under pressure and meet deadlines – Flexible and resourceful.
Capability to create and complete several versions of designs, accept constructive feedback, and make changes up until the deadline with a focus on overall marketing performance and impact.
Proficiency with MS Office applications (Word, PowerPoint and Excel).
Experience with Adobe Illustrator, InDesign, CRM, email design, Google Analytics, and social media desired.
Experience with WordPress and website design desired.
Experience with designing multi-page design spreads for newsletters, (print and digital) digital booklets, etc.
Social Media management
2+ years of graphic design experience desired.
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GTG is a full-service local government GIS consulting company offering specialized experience in the planning, design, implementation, and procurement of geo-technologies. GTG has unmatched technical GIS capabilities, demonstrated successes, international experience, and a reputation for successfully implementing the right solutions. GTG develops GIS products that spatially enable various enterprise solutions and integrates an organization's IT investment via a common interface. GTG also offers stand alone products for land management, public safety, public access, touch screen technology, and utilities.
GTG has more than 700 clients located throughout North America and Europe and serves all levels of government as well as the private sector. To support our clients, GTG maintains three offices located across the United States: Headquarters in North Carolina, and regional offices in Texas, and Florida.
Additional information may be obtained by contacting Geographic Technologies Group, Inc. at 888-757-4222 or you can access our website at www.geotg.com.
The Marketing Specialist will work closely with the Marketing and Business Development Director and project managers to support proposals, strategic plans, and other materials needed for company support. This includes document and presentation formatting and support, and coordination with clients. They will also assist in creating appealing marketing collateral graphics, images, and ads for GTG through digital and print media. They will help design marketing materials for campaigns, products or services, and will be expected to help prepare mailers, brochures, case studies, and any necessary items for conference attendance. They may design logos, brochures, postcards, flyers, signs, web site graphics, and other marketing collaterals. The candidate must be able to work Eastern Standard Time.
Required Knowledge and Skills:
Assist with document formatting, review, finalization, and compilation (primarily Microsoft Word and Adobe Acrobat).
Support the proposal document development, coordination, and submission process.
Assist with presentation development for all shortlist presentations, client presentations, and conferences on an as-needed basis.
Client management: Posting documents for client review (SharePoint), performing edits from the client, and managing client requests.
Design marketing material, to include logos, brochures, flyers, postcards, conference/promotional materials, business cards, and other graphics for strategic plans and projects.
Light editing of video files (cutting segments, adding bottom thirds, etc.)
Design supporting materials for the sales team and strategic plans (Adobe suite of products: InDesign, Illustrator, etc.)
Provide support for the following:
Writing and editing – newsletters, press releases, and case studies.
Help drive online traffic with web-related campaigns – email marketing, social media, and website updates.
Write, create, and edit online content.
Webinar coordination.
CRM management assistance (HubSpot).
Required Experience and Education:
Bachelor’s degree in marketing, graphic design, or another related field.
Ability to plan and prioritize strategically.
A high level of accuracy and attention to detail and proofreading.
Highly organized with excellent time management skills and responsiveness to emails and requests.
Ability to work under pressure and meet deadlines – Flexible and resourceful.
Capability to create and complete several versions of designs, accept constructive feedback, and make changes up until the deadline with a focus on overall marketing performance and impact.
Proficiency with MS Office applications (Word, PowerPoint and Excel).
Experience with Adobe Illustrator, InDesign, CRM, email design, Google Analytics, and social media desired.
Experience with WordPress and website design desired.
Experience with designing multi-page design spreads for newsletters, (print and digital) digital booklets, etc.