Market Development Manager

Department: CBD Sales

Location: North Carolina - Raleigh

Compensation: $80,000 / year

Description

Headquartered in the Pacific Northwest, Wyld produces the best Cannabis edibles and beverages on the market using real fruit and natural flavors. When adventure calls, we answer - always ready to embrace challenges, test boundaries, and push limits. Our company ethos is founded in strong values and our Pillars of Commitment to our communities and the Earth itself. Our ambitious team embraces challenges, tests boundaries, and is always ready for adventure. Wyld THC operates in AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NY, OR, OK, WA, and across all of Canada with more launches on the horizon. Our CBD line is available nationwide across all states!

Ability to excel in a fast-growing/fast paced environment delivering accuracy while managing to deadlines where adaptability is imperative.

Embody Wyld Core Values, The Wyld Way

Wyld’s core values are the driving force and energy behind everything we do. These values drive our culture, our business philosophy and our philanthropic efforts. It is the cornerstone for all that we do here at Wyld.

• Make a Mark
• We Blaze Our Own Trail
• Brand First
• We Mean Business
  
  

Summary

A Market Development Manager will play a fundamental role in achieving our ambitious customer acquisition and revenue growth objectives through targeted visits and implementation of growth strategies for key markets. You will be a key source of market intel and trends while also recognizing and developing opportunities to expand market share, increase revenue, and maintain profitability. You must be comfortable with both inside and outside sales processes and plan for 50% in market work.

Essential Duties And Responsibilities Include The Following

• Develop and implement strategic plans to penetrate new markets, expand existing markets, and increase market share within Texas with possible expansion to surrounding states.
• Extended visits to key markets to increase sell-in and product saturation, as well as provide intel and feedback on the competitive landscape and product opportunities.
• Work closely with wholesale and third-party partners as point the in markets including work withs, sales presentations and distributor programming.
• Collaborate closely with the Marketing Department to develop unique value propositions, displays, and positioning strategies for key accounts.
• Build, manage and expand a database of prospects for each targeted market.
• Work with and develop third party partners and wholesalers to support sales driving activities.
• Maintain accurate and up to date records in the Salesforce CRM of all interactions and lead activities.
• Become an expert in company products and industry knowledge.
• Collaborate with team and leadership to provide market feedback, support and tools to account managers and other sales staff that will drive sales within new areas.
  
  

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Proven experience in Business Development/Market Expansion
• Previous experience working with or with distribution organization
• Familiarity with CRM and MS Office programs
• Excellent communication and customer service skills
• Able to multitask and work in a constantly fluctuating market
• Good team player
• Language Skills: Must be able to effectively communicate in English, both verbally and written.
• Math Skills: Possess basic mathematical skills: addition, subtraction, multiplication and division
• Travel Requirements: 50% for market visits
• State regulations require all applicants must be 21 years of age or older
  
  

Benefits

As an exempt employee, you'll receive a competitive salary of $80,000/year plus bonuses, 11 paid holidays, 120 hours of PTO, 401K, and fully paid health, dental and vision insurance.

Wyld is an equal opportunity employer.