Offer summary

Qualifications:

Experience with luxury, lifestyle, beauty, or DTC eCommerce brands., Proven ability to grow social media accounts organically., Fluent in American English with strong cultural understanding., Strategic, proactive, and highly organized in digital marketing..

Key responsibilities:

Create and manage social media content calendars.

Execute influencer outreach, gifting, and UGC integration.

Manage campaigns including list-building and ad boosting.

Handle content repurposing, SEO, and visual design for social platforms.

Job description

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CPT-9340 Digital Marketing VA

REQUIRED SERVICE: Marketing VA
REQUESTED EXPERIENCE TIER LEVEL: Senior and Advanced Levels
MIN. HOURS/WEEK: 40 hours
SHIFT TIME ZONE: TBD
SHIFT HOURS: TBD
SHIFT DAYS: Monday to Friday
REPORTING TO/POC: To Be Determined
Number of VAs: 1

GENDER PREFERENCE: N/A
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Neutral
REGION PREFERENCES: Philippines

This company is a luxury fragrance and lifestyle brand inspired by the cosmos, storytelling, and sensory design. We’re seeking a Senior Digital Marketing VA or Digital Marketing Manager to lead and execute our go-to-market strategy across social, influencer, email, and content channels. This is not a general admin or task-based VA role—this is a strategic and hands-on marketing role tailored for candidates with experience in building early-stage brands that require strong creative direction and follow-through.

Key Responsibilities

Creating and managing social media content calendars
Scheduling and publishing content on: Instagram, Facebook, Pinterest, LinkedIn (TikTok a plus)
Influencer outreach, follow-up, gifting coordination, and UGC integration
Repurposing long-form blog content into captions and social posts
Executing list-building campaigns (giveaways, popups, referrals)
Publishing Shopify blog content (SEO metadata, internal links, formatting)
Managing boosted posts via Meta and Pinterest Ads
Affiliate program setup and basic tracking
Designing or resizing branded visuals in Canva or Adobe tools
Pinterest SEO, keywording, and visual curation for discovery and engagement

Requirements

Prior experience with luxury, lifestyle, beauty, or DTC eCommerce brands
Proven ability to launch and grow social media accounts from 0 to 1K+ engaged followers within 90 days, using organic strategies, influencer collaboration, and targeted content
Fluent in American English, with a strong understanding of tone, nuance, and cultural context
Experienced in launching and scaling early-stage brands, especially in the lifestyle and luxury space
Strategic, proactive, and highly organized
Comfortable managing multiple platforms and digital campaigns simultaneously
Visually literate and attuned to high-end brand aesthetics
Up to date on AI SEO trends, Google Search Essentials, and EEAT standards
Comfortable with hands-on execution, including content uploads, influencer outreach, and campaign setup

Familiarity with tools such as:

Shopify backend and blog CMS
Later.com or similar social scheduling platforms
Meta Ads (boosted posts only)
Influencer platforms like Saral

Knowledge of SEO best practices, including content tagging, metadata, internal linking, and keyword clustering
Strong skills in campaign reporting, performance tracking, and documentation