Senior Director of Multifamily Marketing - California

Responsibilities 

We are seeking a dynamic and strategic Senior Director of Performance Marketing to lead and drive the marketing initiatives for our expanding portfolio of communities on the west coast. You’ll bring your passion for marketing, apartment living, and in-depth knowledge of local markets to the table every day.  With a keen understanding of customer behavior, you’re dedicated to crafting exceptional experiences that delight both residents and prospects alike.  The ideal candidate will have a proven track record of leadership skills, leading teams, and working cross-functionally to meet business objectives.  Candidate must be based in southern California

As Senior Director of Performance Marketing, your primary responsibilities include:

• Develop and execute impactful marketing strategies that drive lead generation and contribute to the creation of extraordinary experiences to support customer acquisition and retention goals.
• Collaborate with operations teams to implement marketing strategies that position the community as a sought-after destination for people seeking engaging and enriching living experiences.
• Produce and deliver comprehensive, timely marketing performance reports to external and internal stakeholders that clearly communicate marketing effectiveness, performance benchmarks, and opportunities.
• Leverage deep market knowledge to differentiate the community and Bozzuto from competitors, ensuring both reputation and customer experiences set us apart in the marketplace.
• Guide the agency selection process and provide creative direction throughout branding process to develop original positioning, visual identity, and digital strategies that distinguish each property from competitors.
• Ensure brand consistency by overseeing the creation and upkeep of brand standards across all marketing channels, ensuring consistency of messaging, design and tone across property websites, social media, advertising and all other marketing materials.
• Analyze data to effectively understand performance and use findings to drive optimization, identify emerging trends and adjust strategies to improve results. Evaluate return on marketing investment (ROMI) to ensure marketing spend is both effective and efficient.
• Support the development and activation of Bozzuto-wide global initiatives, contributing to the growth and success of the broader organization.
• Build, mentor and lead a high-performing team of marketing professionals while fostering a culture of creativity, collaboration and continuous improvement.
• Contribute to business development growth through providing strategic insights, pitching for new business, and building market trust.

What You Bring to Us

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of progressive marketing experience, with at least 3 years in a leadership role.
• Previous marketing experience in the multifamily real estate industry in the southern California and northern California markets preferred. Ability to manage working remotely while being able to travel within the markets of west coast and mid-west.
• Expertise in managing and mentoring high-performing teams.
• Comfortable in fast-paced, high-growth environments
• Previous experience with a working understanding of: paid search engine marketing, Google Analytics, Customer Relationship Management (CRM) reporting, email marketing, social media, and local apartment internet listing sites.
• Strong analytical mindset with a creative edge.
• Excellent communication skills, with a strong ability to articulate ideas both in writing and through presentations.
• Experience managing budgets and external vendors/agencies.
• Proven success in managing multiple projects with tight deadlines.
• Creative problem-solving skills and critical thinking skills.
• Time management, organization and attention to detail.
• Eager to contribute to a large, collaborative team while also thriving as a self-sufficient, proactive individual.