Offer summary

Qualifications:

At least 2 years of email marketing experience with knowledge of best practices., Over 3 years of experience with MailChimp or similar platforms, including building emails and automations., Proficiency in HTML/CSS, audience segmentation, and list management., Experience with A/B testing and analyzing campaign performance..

Key responsibilities:

Audit and update existing email campaigns and templates.

Set up or refine email automations in Mailchimp.

Review and improve audience segmentation strategies.

Collaborate with teams to implement email marketing improvements.

Job description

Title: Email Marketing Specialist
Location: Remote (US-based preferred)

ABOUT THE PROJECT:

Duration: Ongoing (project-based)
Start Date: ASAP

This is a project-based position with potential for growth. We’re looking for someone to do an overhaul of our current email marketing activities on MailChimp, oversee fixes, improvements, and growth.

Our ideal candidate is creative, proactive, organized, a strong communicator, and knowledgeable about email marketing best practices, helping us to prioritize and operationalize improvements.

What needs to be done:

Audit and update existing email campaigns and templates to align with best practices in deliverability, engagement, and design
Set up or refine email automations in Mailchimp to ensure timely and relevant communication throughout the user journey
Review current audience segments and make recommendations for improvements based on behavior, lifecycle stage, campaign goals, and best practices
Establish performance tracking systems to measure campaign success and enable data-driven iteration
Work in collaboration with the copy, design, engineering, and product teams to prioritize and implement recommendations

Qualifications:

2+ years of email marketing experience with strong understanding of email marketing best practices to help identify and develop email system-related improvements and efficiencies
3+ years working in MailChimp or similar email marketing platforms, building emails, templates, dynamic fields, and automated journeys - Required
Ideally you can assist with design and copy as needed in addition to guiding strategy and technical implementation
Preferred: Experience with Salesforce Marketing Cloud
Proficient with HTML/CSS, email QA, audience segmentation, list management, and email deliverability
Experience planning, executing, and analyzing A/B and multivariate testing

Required profile