Senior Paid Social Media Executive

Job Description:

Senior Paid Social Media Executive

Hybrid role

Salford Quays, Bupa Place

Permanent

Full Time (37.5 hours per week)

£32k (negotiable, depending on experience)

We make health happen

At Bupa, we’re here to help people live longer, healthier, happier lives – and make a better world. We’re a health insurer and provider with no shareholders, which means our customers are always our priority. We reinvest everything back into better health and care.

As a Senior Paid Social Media Executive, you’ll play a key role in bringing our purpose to life. You’ll help shape how we show up online – from promoting our health insurance and care services to driving awareness of our clinics and brand. You’ll be part of a passionate in-house team that’s focused on delivering smart, effective campaigns that make a real difference to people’s lives.

Key Responsibilities

• Plan, activate and optimise paid social media campaigns across platforms like Meta, LinkedIn, TikTok and more
• Manage day-to-day performance of paid social accounts, ensuring campaigns meet agreed KPIs such as cost per acquisition and return on ad spend
• Work closely with internal stakeholders to understand campaign goals and deliver activity that hits the mark
• Use data to track, analyse and report on campaign performance – and make smart decisions to improve results
• Develop and test new strategies to keep campaigns fresh and effective
• Collaborate with wider marketing teams (SEO, brand, CRM, TV, press) to ensure campaigns are integrated and consistent
• Make sure all campaigns meet regulatory requirements and are properly documented
• Be a subject matter expert for paid social within the digital marketing team

What We’re Looking For

We’re looking for someone who’s confident, curious and passionate about paid social media. You’ll need:

• At least 18 months experience of Paid Social and specifically in delivering paid customer acquisition focused campaigns, remarketing in a platform agnostic manner A strong track record of delivering performance-driven campaigns (acquisition, remarketing, etc.)

• Great communication skills – written and verbal – and the ability to explain performance clearly

• Strong numerical and analytical skills, with experience using tools like Excel, Google Analytics or Adobe Analytics

• A collaborative mindset – you’ll be working with lots of teams and stakeholders

• Highly organised, with the ability to manage multiple projects at once

• A degree or equivalent experience in marketing, digital or a related field

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell

• Bupa health insurance as a benefit in kind

• An enhanced pension plan and life insurance

• Annual performance-based bonus

• Onsite gyms or local discounts where no onsite gym available

• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve.  That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information regarding this role in an alternative format, please email: careers@bupa.com

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