Performance Marketing Strategist

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, our reputation-based digital wholesale auction marketplace, Dealerclub, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challengeand Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

About the Role:
We’re seeking a strategic, collaborative, and analytical marketer to join our growing B2B Marketing team. The Performance Marketing Strategist, Integrated Campaigns will develop and execute paid media strategies to drive demand for Cars Commerce solutions.

This role will be responsible for managing, optimizing, and reporting on paid media campaigns across B2B audiences.  Responsibilities include defining quarterly goals, recommending channel mix based on budget and audience, writing creative briefs, and managing end-to-end campaign execution. This position should have a broad understanding across media channels that span the funnel (with a focus on mid-funnel and performance media), hands-on in-platform experience, managing creative, managing partners (external agency & internal stakeholders), and performance optimization/testing. We are looking for someone who can evaluate performance and partners and continue to recommend new ways to reach our target audiences.

This role will report into the Manager, Integrated Marketing Campaigns.

Key Responsibilities:

• Develop targeted media strategies aligned with company objectives and revenue goals, including driving site traffic and MQLs

• Manage day-to-day marketing strategy across multiple partners/channels (Google, Meta, LinkedIn), including campaign planning, budget allocation, performance review, and optimization

• Identify and report on key performance indicators and opportunities for improvement on a regular basis

• Work with internal collaborators to improve performance, make optimizations, align to business priorities, and identify testing opportunities

• Troubleshoot campaign tracking and tagging issues

• Guide creative asset development across channels and audiences, partnering with an in-house Creative Director and Creative team

• Manage relationships with influencer agencies and trade media publications

• Identify, evaluate, and manage partnership of new media opportunities, including trade publications, sponsorships and influencer marketing 

• Collaborate with internal teams (creative, marketing ops and product marketing) to ensure campaign integration and performance

• Optimize content and media plans based on results, testing, and evolving priorities

• Present strategy, media plans, and performance insights to stakeholders and leadership

• Stay current on B2B media trends, including ABM, contextual targeting, and intent-based buying

Required Experience and Skills:

• 5+ years of relevant experience managing media strategy for B2B audiences

• Experience in driving measurable results (i.e., leads/traffic/sales) for B2B audiences

• Demonstrate product and platform knowledge (i.e., Google Ads, Meta, LinkedIn)

• Strong project management skills working with both internal stakeholders and external agencies/partners

• Strong analytical skills with the ability to drive meaningful actions from large data sets

• Exceptional communication skills

• Ability to multi-task and prioritize in a fast-paced and dynamic work environment

• An organized individual with great attention to detail and focus on quality of results

• A self-motivated individual who can work independently and as part of a team

• Demonstrates grasp of leveraging KPIs to interpret results and make data-based decisions

Our Comprehensive Benefits Package includes:

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.