Offer summary

Qualifications:

Bachelor’s degree in Marketing, Journalism, English, or similar field., At least 3 years of experience as a content manager., Proven managerial skills and exceptional writing/editing skills., Knowledge of content management systems, analytics tools, UX, SEO, and basic graphic design..

Key responsibilities:

Develop and execute social media content strategies to increase engagement.

Create and manage email, text, and campaign marketing efforts.

Collaborate with internal teams to gather content and ensure brand consistency.

Track and analyze campaign performance to optimize marketing strategies.

Job description

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CPT-9314 Social Media and Marketing VA

REQUIRED SERVICE: Marketing Support VA
REQUESTED EXPERIENCE TIER LEVEL: Junior Level
MIN. HOURS/WEEK: 10 hours/week
SHIFT TIME ZONE: EST
SHIFT HOURS: Flexible
SHIFT DAYS: Monday to Friday
Number of VAs: 1

GENDER PREFERENCE: N/A
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Neutral
REGION PREFERENCES: N/A

RESPONSIBILITIES:

I. Social Media Marketing & Management

Develop and execute a content strategy to grow Instagram following and engagement
Design branded, visually engaging content that aligns with the studio’s voice and mission
Schedule and manage posts, stories, and reels
Respond to comments and DMs to build community
Analyze engagement and adjust strategies accordingly
Collaborate with internal staff via Slack to collect content and updates
Use SEO-driven captions, hashtags, and bio optimization to increase visibility
Suggest trending reel formats or industry-relevant social ideas
Maintain a content calendar across platforms
Organize and archive photo/video assets for future use
eBook development
Graphic Design

II. Email, Text & Campaign Marketing

Create and send email and text campaigns using MindBody and Index
Support promotional efforts, seasonal campaigns, and event launches
Aid in developing lead generation funnels and follow-up sequences
Ensure brand consistency across platforms and messages
Maintain follow-up workflows (e.g., post-intro sequences)
Plan and assist with instructor features, workshops, or member highlights
Track and report on campaign performance and suggest areas for improvement
Blog/Newsletter Development

APPLICATION SOFTWARE KNOWLEDGEABLE/REQUIRED:

Bachelor’s degree in Marketing, Journalism, English, or similar field
At least 3 years of experience working as a content manager
Proven managerial skills and experience
Exceptional writing and editing skills (particularly technical writing expertise)
Excellent organizational skills
A knack for creativity
Experience using popular content management systems and analytics tools (Ahrefs, WordPress, and Google Search Console are a few examples)
A strong grasp of UX and SEO best practices
Some knowledge of web design, including HTML and CSS
Basic graphic design skills

CLIENT INDUSTRY: Health, Wellness, and Fitness