Auto Sales Director

About Fellers, LLC

Since 1986, Fellers has been a reliable source of sign and graphics films, color change vinyls, and supplies for printers, sign makers, and installers across the U.S. In 2021 Fellers was purchased by APG, a San Francisco based Private Equity firm. Since this time, Fellers has invested heavily in their business and has expanded into new growth segments including automotive window tint, paint protection film, printing and finishing equipment, tools, and film-cutting software. Fellers is the trusted leader in delivering speed, service, and selection to our customers. This is backed by a national network of warehouses, stocked with industry leading brands and a competitive proprietary branded product offering. Additionally, Fellers has a dedicated sales team which is supported by best-in-class customer service and technical support professionals to deliver superior service.

About The Role

The Automotive Sales Director is a top performer and senior leader who directs their sales professionals to meet defined targets while developing and implementing the necessary sales, marketing, financial and structural strategies in assigned regions to elevate territorial sales volume to its highest level in a specific region of the country. Focused on driving sales in the Automotive segment of our business.

What You'll Do

• Plan and supervise workflows that lead to the greatest return on the company’s investments
• Develops, directs, and coaches the members of a sales team, ensuring responsibilities, goals and objectives are clearly defined and understood
• Meets with sales team frequently to manage opportunity funnels and sales activities; works with individuals to ensure efforts are directed and prioritized as needed
• Utilize salesforce and other CRM tools for effective coaching and management of assigned geography and sales professionals
• Keeps sales professionals informed of current products and future direction of company offerings
• Foster Team development through effective coaching, positive motivation, clear communication of objectives and ongoing skills/product training with regular informal and formal feedback sessions
• Leads relationship building efforts for the sales team by establishing contacts with internal and external sources
• Maintain 3M vendor relationships to drive continued sales growth for Automotive segment
• Develop alternate channels for growth with other vendor partners as part of Fellers go to market strategy
• Develop and direct strategy to achieve the short and long-term strategic visions of the automotive segment
• Review financials, analyze trends, and implement strategies to foster strong growth
• Create sales objectives by forecasting and projecting expected sales volume and manage performance management process for each sales professional
• Drive successful sales deployment and support of software
• Develop and communicate regional sales quotas
• Maintain awareness of economic indicators, changing trends, supply and demand, and competitors to maintain sales volume and product mix
• Endorse service and product enhancement to improve sales potential and customer satisfaction
• Meet the needs of key automotive customers and assess the quality of their relationship with the business
• Create a collaborative culture, driving employee development and mission alignment
• This position is responsible for a team of employees
  
  

Qualifications

• Bachelor’s Degree in marketing, business or related field
• 8+ years sales experience
• 3+ years in sales management and managing highly effective teams
• Proficient with Microsoft Office Suite
• Prefer experience within the Automotive sales market
• Experience with Salesforce
  
  

Required Skills/Abilities

• Ability for overnight travel where needed (60% of time)
• History of successful attainment of sales goals and winning new business
• Excellent written and oral communication skills; strong presentation and negotiation skill
• Strong relationship builder
• Experience in networking and cold calling/prospecting.
• Strong sense of urgency and proven track record to drive results.
• Solid understanding of business financials, P&L statements, and ROI analysis
• Strong organization skills to multi-task demanding priorities; effective use of resources to deliver customer results
• Strong working knowledge of current and changing company products and service offerings; ability to maintain industry/competitor knowledge
  
  

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
  
  

The Pay Range For This Role Is

130,000 - 160,000 USD per year(Remote (United States))