Public Relations - Social Analyst (Malaysia & Singapore)

About Ogilvy

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry. 

About the Role

We are looking for a sharp, data-driven Social Analyst to support the client evolving social strategy across Malaysia and Singapore.

This role plays a critical part in helping us transform real-time social conversations into actionable insights that guide content, brand strategy, and campaign effectiveness. You will be the go-to person for spotting cultural trends, analyzing sentiment, and making sense of complex data across platforms — ultimately helping drive more informed, insight-led marketing decisions.

Key Responsibilities

📊 Social Listening & Performance Analytics

• Monitor, track, and analyze social conversations, sentiment, and content performance across platforms.

• Extract and synthesize data into insights, opportunities, and risks that impact brand perception and marketing decisions.

• Identify cultural trends and shifts, flag potential brand risks, and highlight whitespace opportunities for engagement.

🧠 Insight Development & Reporting

• Translate complex analytical findings into clear, actionable stories and recommendations for brand and content teams.

• Develop and manage social listening dashboards and reports for internal stakeholders.

• Present findings in a visually engaging and easy-to-understand format to guide creative and strategic decisions.

🛠 Tool Ownership & Technical Expertise

• Serve as the owner of Sprinklr and Tubular dashboards for the social team across Malaysia and Singapore.

• Collaborate with social strategists, creatives, and client teams to ensure timely and accurate insights.

• While not immediately within scope, this role should also be familiar with CreatorIQ for evaluating influencer/creator performance.

Who You Are

• Analytical, curious, and detail-oriented with a love for digging into cultural and consumer data.

• Able to simplify complex data into useful, compelling insights.

• Comfortable working with cross-functional teams, and adaptable in a fast-paced marketing environment.

• A digital native with strong understanding of social media culture and trends in Malaysia and Singapore.

Tools & Platforms You'll Use

• Sprinklr (Primary social listening and publishing tool)

• Tubular Labs (Video and social performance insights)

• CreatorIQ (Influencer and creator tracking – nice to have)

• Microsoft Excel / Google Sheets / PowerPoint

How We’ll Support You 

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.