Senior Director, Market Growth

About the Company

Connect America and our family of brands, including Lifeline, have helped aging individuals and at-risk populations live safely and independently in their homes for more than 40 years. As North America’s largest independent provider of connected care, we deliver a growing portfolio of innovative technologies that help bridge the gap between healthcare providers, individuals, and their care partners. Our easy-to-use solutions support health and safety in a way that leads to enhanced quality of life, earlier interventions, reduced hospitalizations and peace of mind for an estimated 10 million lives every year. Together, we are enabling independence and redefining the global home healthcare market. 

Connect America has been recognized as one of Philly Happening’s Best Places to Work. Our award-winning customer service team has received the Best Service Award from Today’s Caregiver. In addition, our healthcare division was named Top Ten Home Healthcare Solutions Provider in 2019 & 2020.

At Connect America, we treat all our customers and team members ethically and respectfully, creating relationships built on trust. We work as supportive team members, developing customer solutions in a collaborative manner. If you are a dedicated, compassionate team player, come be a part of an organization that makes a positive difference in the lives of those we serve.

Our headquarters are located close to the city of Philadelphia, in Bala Cynwyd, PA. Learn more at www.connectamerica.com.

Job Summary

As the Senior Director of Market Growth, you will play a critical role in expanding Connect America's footprint within key national and regional health plans. This is an individual contributor role within the Sales organization, reporting directly to the VP of Market Growth. You will be responsible for identifying, developing, and closing net new business opportunities within a defined set of strategic accounts. The ideal candidate has a track record of consultative enterprise sales in healthcare, particularly with government-sponsored health plans and national payers.

Responsibilities and Duties

• Account Development: Own and execute a strategic growth plan for a defined set of key accounts, with an emphasis on net new business with Medicaid and Medicare health plans.
• Consultative Sales: Lead complex enterprise sales cycles, ranging from $250K to $1M+ in ARR, engaging senior health plan executives to understand their priorities and position Connect America's solutions effectively.
• Healthcare Strategy Alignment: Translate the value of Connect America's platform into strategic advantages for health plans—including reduced emergency department utilization and improved community tenure.
• Lead Generation: Prospect, qualify, and develop new health plan relationships through proactive outreach, industry events, and partner referrals.
• Market Insights: Stay current on CMS regulations, dual eligible trends, and LTSS utilization data to inform targeting strategy and messaging.
• Sales Execution: Consistently meet or exceed quarterly and annual sales targets by managing a robust pipeline and moving opportunities efficiently through the funnel.
• Collaboration: Partner with internal stakeholders including Marketing, Product, and Operations to ensure alignment on customer needs and solution capabilities.

Qualifications and Skills

• Experience: 8+ years of enterprise healthcare sales experience, with a strong preference for candidates with experience selling into Medicaid managed care organizations (MCOs), Medicare Advantage plans, or Dual Eligible Special Needs Plans (D-SNPs).
• Education: Bachelor’s degree required; advanced degree or MBA a plus.
• Sales Acumen: Proven ability to manage long sales cycles and close complex deals with C-level executives and senior health plan leadership.
• Industry Knowledge: Familiarity with LTSS, HCBS, PERS, remote monitoring, and social determinants of health (SDOH) solutions is strongly preferred.
• Communication: Excellent verbal, written, and presentation skills with an ability to communicate value clearly to diverse stakeholders.
• CRM & Tools: Proficient in Salesforce or similar CRM systems; comfortable working in a metrics-driven environment.
• Independence: Self-starter who can work remotely and manage a high degree of autonomy while collaborating cross-functionally.

We are an Equal Opportunity Employer. Connect America participates in the E-Verify program in our hiring practices to achieve a lawful workforce. Connect America is a drug-free workplace.