Head of Segmentation, Retail Banking

ACG_2874_JOB

Our client is a leading bank who is looking for a qualified candidate to join their firm.

1. Segmentation Strategy & Business Growth

• Define and continuously refine the bank’s segmentation framework across the retail portfolio.
  

• Develop data-driven strategies for customer acquisition, retention, and cross-sell for each target segment.
  

• Identify growth opportunities based on customer insights, behavioral data, and market trends.
  

• Align product, channel, and service strategies to maximize segment profitability and engagement.
  

• Ensure customer value propositions (CVPs) are differentiated and meet financial inclusion, lifestyle, and wealth needs.
  

2. Sales Enablement & Customer Lifecycle Management

• Collaborate with Sales and Distribution teams to launch targeted sales campaigns by segment.
  

• Work with CRM and Data teams to implement lifecycle programs including onboarding, usage deepening, retention, and win-back.
  

• Drive financial literacy and product penetration across underserved segments.
  

• Ensure end-to-end customer experience is personalized, seamless, and measurable across physical and digital touchpoints.
  

3. Portfolio & Performance Management

• Monitor and analyze segment-level performance (P&L, balances, activation, churn, product mix).
  

• Provide strategic input on pricing, bundling, and incentive structures to drive profitable behaviors.
  

• Lead quarterly and annual business planning for segment initiatives, and ensure alignment with Retail Banking KPIs.
  

• Prepare executive-level reports with insights and recommendations for decision-making.
  

4. Innovation & Product Development

• Work with Product, Digital, and Marketing teams to design and launch segment-specific solutions (e.g., digital lending, lifestyle banking, bundled SME offers).
  

• Serve as customer advocate in the design of new journeys and digital touchpoints.
  

• Pilot and scale innovative segment initiatives (e.g., lifestyle ecosystems, workplace banking, co-branded partnerships).
  

5. People Leadership & Cross-functional Collaboration

• Lead a team of segment managers and analysts to deliver high-impact initiatives.
  

• Mentor and coach teams across Distribution, Marketing, and Product on customer-centric thinking.
  

• Foster a high-performance culture driven by data, experimentation, and collaboration.
  

• Actively participate in cross-functional working groups including Digital, Risk, Compliance, and Strategy.
  

6. Risk & Compliance

• Ensure that all segmentation strategies and execution are aligned with regulatory requirements and responsible banking principles. Identify and mitigate risks associated with mis-targeting, customer bias, or product suitability.
  

Requirements

• Bachelor’s degree in Business, Finance, Economics, Marketing, or related field; Master’s degree or MBA preferred.
  

• At least 10 years of experience in retail banking, with a minimum of 5 years in segmentation, product strategy, customer value management or customer development.
  

• Strong understanding of banking products (liabilities, lending, digital), customer behavior, and lifecycle marketing.
  

• Demonstrated success in driving segment-based growth strategies and managing P&L.
  

• Experienced in working cross-functionally with Sales, Product, Marketing, and Digital teams.
  

• Able to connect data, customer insights, and market shifts into coherent growth strategies.
  

• Deep empathy for customer needs across segments and life stages.
  

• Proven track record of leading cross-functional teams and influencing senior stakeholders.
  

• Comfortable working with data, segmentation models, and performance dashboards.
  

• Embraces experimentation and can operate effectively in a fast-changing environment.
  

• Strong stakeholder management and executive presentation skills.
  

Contact: Huong Do

Due to the immense number of applications, only shortlisted candidates will be contacted.