Marketing Copywriter

Please Note: Internal Employees, please access the Jobs Hub app on the Workday Dashboard homepage to apply for the position.

The University of Massachusetts Global (UMass Global) is a private, nonprofit affiliate of the University of Massachusetts. Accredited by WASC (Western Association of Schools and Colleges), the university offers undergraduate, graduate, credential, and certificate programs designed to be relevant to more than 90 career paths. UMass Global has ranked consistently among the best in the nation by U.S. News and World Report.

At the University of Massachusetts Global, we value the personal health and financial well-being of our employees. With our affordable and flexible benefit packages we aim to provide peace of mind to allow employees to focus on important aspects of their lives. Our benefits include:

Healthcare

Medical, dental, and vision plans - including health and flexible spending accounts - that cover you and your family.

Work-Life Balance

We encourage a healthy work-life balance, that’s why we offer flexible schedules and remote work opportunities. In addition, we provide generous vacation and sick time and 13 paid holidays which includes a winter break.

Financial Protection

For life's unexpected surprises - we provide life and disability insurance, prepaid legal, identity theft, critical illness, accident, and travel assistance. We also have programs to help you manage student debt offered through SAVI. Employees are also eligible for Public Student Loan Forgiveness.

Tuition Remission

We support the educational goals of you and your family by providing tuition discounts at UMass Global and Chapman University.

Wellbeing

24/7 counseling support, through our Employee Assistance Program, and free premium subscription to Calm for you and your dependents! In addition, our Wellness program provides year-round events that bring together our community and promotes employee well-being.

Retirement

Pre-tax and Roth options with a generous match of 6% and additional employer contribution of 3% - totaling 9%!

The Marketing Copywriter is responsible for developing and optimizing compelling, brand-aligned content that supports all aspects of marketing for UMass Global’s diverse educational programs. This role requires a strategic, data-driven approach to content creation, leveraging AI tools for efficiency and optimization, and maintaining the integrity of UMass Global’s distinctive, student-focused brand voice.

Brand Voice & Tone Guidance
UMass Global’s brand voice is authentic, optimistic, and student-focused. Copy should be clear, concise, and supportive, never condescending or overly formal. Speak directly to the realities of our learners’ lives: their ambition, their challenges, and their drive to advance their careers and support their families. Use language that is inclusive, empowering, and actionable. Headlines and CTAs should be direct and benefit-oriented, following AP Style and our internal brand guidelines.

Remote work from any of the following states – Alabama, Arizona, Georgia, Idaho, Indiana, Massachusetts, Minnesota, Nevada, New Hampshire, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Wisconsin.

The hiring salary range for this position is $56,617 - $81,000 per year. Offers are determined by a variety of factors, including but not limited to: geographical location, knowledge, skills, years & depth of experience, and equity with internal team members.

TYPE OF SUPERVISION:

Receive direction from the Assistant Vice Chancellor, Marketing.

• Direction – indicates that the incumbent attains specific goals and objectives in a broad area of work. Only the final results of work done are typically reviewed. Incumbent typically develops procedures within the limits of established policy guidelines.

POSITION DUTIES AND RESPONSIBILITIES:  

ESSENTIAL FUNCTIONS: 

Content Creation and Optimization

• Write 1–4 blogs per month, plus news stories and press releases, ensuring all content is aligned with brand guidelines and resonates with our primary audience: busy, ambitious working adults seeking flexible, career-advancing education.
• Proactively audit and rewrite existing website copy to ensure it is AI-optimized (AIO) for SEO and user engagement, using data from Looker Studio or Google Analytics to identify underperforming pages and develop a prioritized, strategic content refresh plan.
• Integrate relevant keywords and phrases naturally into all digital content to maximize organic search performance and audience reach.
• Write and proof marketing collateral, email campaigns, and paid media copy, ensuring all materials are accurate, on-brand, and tailored to the intended audience.

Stakeholder Engagement

• Serve as the primary liaison with subject matter experts (SMEs) for every new program launch, ensuring deep understanding of program features, differentiators, and benefits. Maintain strong, collaborative relationships with faculty, designers, media team, partners, and marketing.

AI & Data-Driven Content Enhancement

• Confidently use generative AI tools to support content ideation, drafting, editing, and optimization, enhancing both speed and quality of output while maintaining a human touch in storytelling.

• Stay current on AI and content marketing trends, continuously exploring new tools and techniques to improve workflow and content impact.

Brand Voice & Editorial Standards

•  Ensure all copy reflects UMass Global’s brand voice: clear, authentic, student-centered, and empowering, speaking directly to the challenges and aspirations of working adults balancing education, work, and family.
• Uphold AP Style and internal editorial guidelines, maintaining high standards for accuracy, clarity, and consistency.

Knowledge Management

• Own and update the “sources of truth” document that houses all approved statistics and claims, proactively sourcing new data as old claims expire and ensuring all marketing materials cite current, accurate information. 
• Develop and maintain Key Selling Points (KSPs) by program, ensuring these are documented, regularly updated, and accessible to all stakeholders for consistent messaging—while proactively monitoring competitor offerings so that all KSPs and claims are articulated through the lens of UMass Global’s competitive advantages.

Project Management

• Manage multiple projects simultaneously, meeting deadlines in a fast-paced, collaborative environment. Identify opportunities to outsource copywriting work to freelancers during periods of high demand, ensuring quality and consistency.

• Other duties as assigned

POSITION SPECIFICATIONS AND REQUIREMENTS:

EDUCATION, EXPERIENCE, CERTIFICATION AND/OR LICENSES:

• Bachelor’s degree in Marketing, Business, Management, English, Communications, Journalism, Public Relations, Advertising or directly related field.
• 2 to 4 years’ experience in professional copywriting, content marketing or other relevant experience. Prior experience in higher education or student-centered organizations preferred.

ESSENTIAL KNOWLEDGE, SKILLS, AND ABILITIES:

• Exceptional writing, editing, and research skills, with a portfolio demonstrating versatility across digital, print, and media channels
• Proficiency with AI content tools and comfort with data analytics platforms
• Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
• Knowledge of marketing principles, including market strategy, advertising, communications and public relations
• Meticulous attention to detail and commitment to brand standards
• Ability to focus and thrive in a highly dynamic and fast-paced work environment
• Ability to work independently and as part of a cross-functional team working with diverse stakeholders and subject matter experts
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to write in a range of styles capturing necessary tone and voice

Machines, Tools, Equipment, Electronic Devices and Software:  Personal computer and intermediate knowledge of Microsoft Office Suite, including word, excel, and outlook. AI tools such as ChatGTP, Perplexity.ai, Jasper, Copy.ai. Data analytics platforms such as Looker Studio, Google Analytics.

Contact with Students:  Occasional

Contact with Faculty and/or Staff:   Frequent

Contact with Community and Vendors: Occasional

Please Note: Internal Employees, please access the Jobs Hub app on the Workday Dashboard homepage to apply for the position.

Equal Employment Opportunity – UMass Global is committed to providing an educational and work environment free of unlawful discrimination and harassment in any form. UMass Global prohibits all forms of discrimination and harassment on the basis of  age, race (including hairstyle/texture, protective hairstyles, braids, locks, and twists), color, religion (including religious observance, belief, practice dress and grooming practices), citizenship, pregnancy (including temporary physical or mental limitations related to, affected by, or arising out of pregnancy, childbirth, or any related medical conditions), sex, gender identity, gender expression, transgender status, national origin, ancestry, physical and/or mental disability, legally-protected medical condition, military (past, present or prospective) status, veteran status, marital status, sexual orientation, sexual and reproductive health, genetic information, or any other characteristic protected by local, State or Federal law.

Reasonable Accommodation – UMass Global provides reasonable accommodations to applicants with disabilities. If you need a reasonable accommodation for any part of the application and hiring process, please notify the recruitment department at recruiting@umassglobal.edu.