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Director, Branding & Communications
Work set-up:
Hybrid
Work from:
Houston (US), Waukesha (US)
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Waukesha Gas Engines are built to work tougher, longer, and smarter for the oil and gas industry’s most challenging and remote environments. With a legacy of technological innovation, we build gas compression and power generation solutions equipment with wide operating ranges that consistently outperform and deliver cleaner, more efficient, and more economical power to customers worldwide. Additionally, we connect with our customers locally for rapid response to their service needs and provide enhanced support in the form of parts and services. Waukesha Engines' commitment to the industry spans more than 100 years and we are taking steps to ensure that we’re an important part of your future. We work every day to build on this foundation by evolving our engine technologies, creating new service innovations, and increasing the impact of our distributors and customers worldwide. Waukesha Engine is a business unit of INNIO has primary operations in Waukesha, Wisconsin, USA, and Welland, Ontario, Canada.
Careers at INNIO: https://jobs.jobvite.com/innio
Training at Waukesha Engines: https://training.innio.com/Waukesha
By combining a rich legacy in the power and gas compression space with pioneering technology, INNIO brings our customers affordable, reliable, and sustainable energy solutions for today—and tomorrow. Our fuel-flexible Waukesha gas engines are designed for reliable performance in isolated, mission-critical and demanding applications, delivering dependable energy even under high-stress conditions. It’s time to take engines to a place no one else can. Welcome to a World of Innovation and Inspiration. Welcome to INNIO!
Position Overview
The Director, Branding & Communications will lead the development and execution of strategic communication initiatives that enhance the company's brand, engage stakeholders, and support business objectives. This role requires a dynamic leader with a proven track record in corporate communications, public relations, and media strategy.
Location can be based in a hybrid structure at either our Waukesha, WI or Houston, TX facilities.
Key Responsibilities
Develop and implement comprehensive branding and communication strategies that align with the company's goals and objectives for all engine product offerings.
Oversee all internal and external communications, ensuring consistency and alignment with the brand voice and messaging.
Lead and manage the communications team, providing guidance, mentorship, and professional development opportunities.
Collaborate with senior leadership and product line management to craft messaging for key announcements, presentations, and events.
Partner with product development teams to ensure marketing strategies align with product offerings and customer needs.
Monitor industry trends and emerging communication technologies to keep the company at the forefront of effective communication practices.
Oversee content creation for various platforms, including press releases, social media, newsletters, and the company website.
Build and maintain strong relationships with media outlets, industry influencers, and key stakeholders.
Analyze communication metrics to assess the effectiveness of strategies and make data-driven improvements.
Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.
Build and maintain strong relationships with key stakeholders, including customers, partners, and industry influencers.
Minimum Requirements
Bachelor's degree in Marketing, Communications, Business Administration or a related field; Master's degree preferred.
Minimum of 15 years of experience in a senior communications role, preferably within Oil & Gas and Industrial market segments.
Willingness to travel (both domestically & internationally) up to 25% of the time.
Proven experience in developing and executing successful communication strategies.
Exceptional written and verbal communication skills.
Strong leadership and team management abilities.
Ability to work collaboratively with cross-functional teams and senior leadership.
Proficiency in digital communication tools and platforms.