Assistant Director, Digital Media and Engagement

Posting Details

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Posting Details (Default Section)

Posting Number: 20254413S

Position Title: Assistant Director, Digital Media and Engagement

Position Type: Staff

Location: Villanova, PA

Recruitment Type: Internal/External Applicants

Work Schedule: full-time/12-months

Avg Hours Week

Department: 323-Career Services

Position Summary

The Assistant Director, Digital Media and Engagement has primary responsibility for managing the Career Center’s outreach and engagement communications for its audiences, including students, employers, alumni and parents. The Assistant Director should bring enthusiasm for content creation and storytelling on behalf of all voices, to foster connection and engagement with Career Center services and resources. As Liaison with University Communication and Marketing ( UCM ), duties include developing and implementing web content and social media, and creating print and digital promotional materials that align with University brand standards. As a member of the Operations Team, the Assistant Director, Digital Media and Engagement will also support career and professional development events across the university and support daily office operations as needed.

Villanova is a Catholic university sponsored by the Augustinian Order. The University is an equal opportunity employer and seeks candidates who understand, respect and can contribute to the University’s mission and values.

Duties And Responsibilities

• Oversee Career Center’s communications, digital and print, to students, employers, alumni and parents in alignment with university brand guidelines. This includes management of the Career Center website, social media accounts, email newsletters, print materials and all forms of online engagement. Consistently analyze performance of messages using analytics tools and refine style as needed, keeping in-line with university brand guidelines. Develop relationships with campus partners – and serve as liaison with UCM – to ensure alignment with Villanova University’s strategic messaging and find opportunities for co-promotion.
• Project manage the creation of creative collateral to increase Career Center engagement and promote events, services, and resources via social, web, email or physical media. Highlight diverse voices and ensure all content is accessible, inclusive, and appropriate for all audiences. Analyze and refine strategies to demonstrate and grow engagement effectiveness.
• Across all digital Career Center platforms, create and manage engaging career and professional development content, including text, images, and video for social media channels and our websites. Assist the Director, Operations & Assessment with the facilitation and operationalization of content collaboration within the Career Center and across campus with other professional development partners.
• Supervise and manage student digital media intern, with an emphasis on developing current and relevant social media content and providing a beneficial and engaging experience for the intern.
• Provide excellent customer service to constituents of the Career Center through support of office operations, including assisting with career and professional development events, occasional coverage of high-volume reception desk activities, and other duties as assigned.
  
  

Minimum Qualifications

Formal Education: (e.g., degree)

• Bachelor’s degree in Marketing, Communication, Liberal Arts, Business Administration or related field.
  
  

Specific Job Knowledge: (e.g., knowledge of principles and procedures related to field and area)

• Strong understanding of relevant digital and social media platforms.
• Excellent written and verbal communication skills. Experience with Adobe Suite and Canva or similar design software required.
• Experience creating engaging video content for social media platforms, including short-form formats desirable.
• Proficiency with Microsoft Suite, including Word, Excel, and PowerPoint required.
• Knowledge of and experience working with web development, maintenance, and accessibility best practices preferred.
• Proficiency with Google Analytics, or other engagement analytics platforms, preferred.
• High level of organization and attention to detail required.
• Able to multitask and prioritize work effectively and possess a proactive approach to problem solving.
  
  

Minimum Work Experience: (type and number of years)

• Minimum two (2) years of work experience (including internships) in marketing, communication or related field.
  
  

Work Skills: (e.g., written and verbal communication skills)

• Excellent project management, verbal communication, writing and editing skills, social media literacy and enthusiasm, and ability to collaborate with others to achieve success.
• Able to work independently and as a team member.
• Ability to create clear, concise and compelling material targeted to diverse audiences.
  
  

Preferred Qualifications

Physical Requirements and/or Unusual Work Hours:

Special Message To Applicants

Posting Date: 06/26/2025

Closing Date (11:59pm ET):

Salary Posting Information

Commensurate with experience.

Salary Band: 14

Job Classification: exempt

References Needed

References Needed

Minimum Number of References Needed 3

Maximum Number of References Needed 3