Business Strategist

Role Summary

Vacation® is looking for a Business Strategist to lead the development, organization, and execution of data-informed decision-making across the company. Reporting directly to the General Manager (GM), this is a unique, high-impact role that will act as the data analyst to aid in building short-term and long-term company strategy, including the five-year growth plan. The ideal candidate will work cross-functionally to develop strategic insights that inform sales, marketing, product development, growth marketing, operations, and financial planning.

This role requires a blend of analytical rigor, strategic thinking, and business intuition—along with the ability to translate complex data into actionable insights. You will proactively identify opportunities, create long-term growth  models, and build strategic presentations to guide business priorities across the broader company. 

Responsibilities

5 Year Roadmap

• Support the GM and Founders in the development and on-going maintenance of Vacation’s 5 year plan-- including an executive presentation and roadmap, outlining key milestones
• Develop and execute research plans to inform all aspects of company growth including but not limited to market sizing, distribution strategy, consumer segmentations, marketing effectiveness, category whitespace analysis, and various other workstreams; this will involve commissioning ad-hoc & on-going primary research as well as the careful review of existing internal and publicly available information
• Partner with leadership team to shape departmental mandates 

Annual Planning 

• Act as key lead in the development of the Annual Operating Plan (AOP), working directly with department leads to strategically build the playbook to achieve company’s annual goals 
• Analyze customer behavior, product performance, and sales trends to recommend growth opportunities for the year– lead presentation of opportunities to department leads, GM, and Founders
• Create data-backed strategies to optimize assortment, pricing, promotions, and new product launches for the year
• Co-lead the translation of company goals into department KPIs, enabling close partnership with department leads and supporting the GM in tracking progress and communications in weekly leadership meeting

Business Analytics & Reporting

• Present data & insights in digestible, visual formats to the leadership team
• Own and improve data infrastructure, including sourcing, cleaning, and warehousing
• Conduct ad hoc analysis and scenario modeling for key initiatives, product launches, and campaigns
• Serve as the go-to subject matter expert for all business analytical data, directing to department leads when necessary and communicating broadly across organization
• Collaborate with all Marketing functions (Retail, Growth, Brand, & Product) to evaluate performance and impact to long term company growth strategy 

Leadership & Communication

• Act as a thought partner to senior leadership on business-critical decisions
• Advocate for data literacy across the organization, teaching others how to self-serve insights
• Communicate findings clearly and persuasively in executive meetings and strategy sessions
• Champion a test-and-learn mindset and help define success metrics for experiments and initiatives
• Challenge the status quo and think creatively through solutions to conquer new areas of opportunity for the business and company growth plans

Qualifications

• Bachelor’s degree in business, economics, statistics, engineering, or a related field
• 5+ years of experience in business analytics, strategy, or consulting—experience in CPG/Beauty preferred
• Proven ability to turn raw data into strategic, actionable insights - and to effectively communicate it
• Mastery of Excel/Google Sheets, SQL, and dashboard tools like Looker, Tableau, or similar
• Comfortable designing financial models and forecast scenarios from scratch
• Experience presenting to senior stakeholders and building trust with cross-functional teams
• Ability to utilize fact-based data to create a strong-selling story that is strategic as well as compelling
• Self-starter who thrives in a remote, fast-paced environment with minimal oversight
• Strong organizational skills, with the ability to juggle multiple priorities and deadlines
• Obsessive attention to detail with a bias toward action
• You use sunscreen

Compensation & Benefits

• Employee Equity Options
• Comprehensive Medical, Dental, Vision plans with 100% coverage for employees
• WFH stipend and an annual learning stipend
• 15 Days PTO
• Complimentary Vacation® Products