Offer summary

Qualifications:

2-3+ years of experience in Meta advertising, including campaign setup, optimization, and reporting., At least 1 year of experience with LinkedIn ads or willingness to learn with provided training., Strong understanding of key paid media KPIs such as ROAS, CTR, and CPM., Proficiency in creating and analyzing reports using Excel or Google Sheets..

Key responsibilities:

Launch and optimize Meta ad campaigns from scratch.

Conduct A/B testing of ads and ad sets to improve performance.

Monitor, analyze, and report on campaign metrics to guide strategy.

Collaborate with teams to test creatives, explore new channels, and communicate results with clients.

Job description

GrowthAssistant is looking for a Facebook Ads Specialist for our growth marketing team in the US. This teammate helps launching and optimizing Meta ad campaigns, analyzing performance metrics, and creating detailed reports to guide strategy. Collaborates with teams to test creatives, explore new channels, and communicate results with clients.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

Work From Home
Attendance, Performance, and Referral Bonuses
Paid Holidays and Time Offs
Health Insurance Card

Core Tasks:

Launch new Meta ad campaigns from scratch
A/B testing of ads and ad sets to determine what is and is not successful
Optimize Meta campaigns based on data trends from ROAS, CTR, CPM, etc.
Monitor, export, track, and identify common meta ads challenges, learnings, and optimizations (flagging over/under pacing)
Build Excel or Google Sheets reports utilizing advanced formulas, functions, graphs, charts, and pivot tables for daily, weekly, and monthly reporting to the client
Test new ad copy and assets based on new products or services
Assist with the development of new ad channels as needed
Collect ads content, assets, and copy from cross-functional marketing teams
Utilize instant messaging, video-calls, email, and project management software to communicate proactively and consistently with client
Share recommendations

Must Have:

2-3+ years of Meta ads experience to set up, optimize, and report
1+ years of experience with LinkedIn ads (or will need to learn platform on the job with provided training)
Understanding of and experience calculating ROAS, CTR, CPM, and other important paid media KPIs and metrics
Experience building reports in Excel or Google Sheets to show paid media trends in real time, and over time across campaigns
Monitoring & optimizing ad spend budget per day, week, and month, making budget allocation adjustments based on data and client provided bidding strategy
Understanding of creative best practices for social and creative trends
Proficiency in fluent English written and verbal communication
Proactive daily communication through Slack/IM, email, and video calls
High organization, resourceful, can self-manage once ramped
Proven success partnering with U.S. based clients in past roles
Ability to work PST

Nice to Have:

Experience with Power BI and or SFDC
Experience in financial or regulated industry

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn, grow and take on more responsibilities along the way. Join our team now!

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