Career Opportunities: Senior Analyst, Digital Marketing (CRM) (68094)

The team you will be a part of

This role in summary

Reporting to the Growth Manager of the Direct to Consumer business for all our LAMEX region, the CRM & Email Marketing Senior Analyst will own the end-to-end strategy, execution and optimization of all CRM and email-marketing initiatives across our region. You’ll build best-in-class processes in for the CRM & Email marketing channel, drive engagement and revenue through data-driven campaigns, and provide actionable insights to accelerate our performance marketing goals.

Your responsibilities will include

• Design and execute multi-market email campaigns (acquisition, retention, re-engagement) in our ESPs.
• Develop and refine audience segmentation, personalization strategies and dynamic content to maximize Open Rates, CTR and conversion, among other KPIs.
• Build and document scalable processes,to support a growing,  performance-driven CRM operation.
• Analyze campaign performance, report on KPIs (Open Rate, CTR, conversion rate, email-driven revenue share, site traffic) and recommend data-backed optimizations.
• Collaborate with cross-functional teams (Commercial, Paid, SEO, Content) to align email initiatives with broader marketing objectives.
• Manage stakeholders, ensuring timely delivery of assets, QA of email templates and compliance with local regulations (e.g., CAN-SPAM, GDPR).
• Stay up to date on emerging email-marketing technologies, industry trends and best practices to continuously evolve our CRM capability.

Minimum requirements

• Education: Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• Technical expertise: Experience in CRM and email marketing within e-commerce or performance marketing environments, including hands-on work with Email Service Providers (ESPs).
• Language skills: English at advance level or above (both written and spoken); Spanish proficiency is a strong plus.

Preferred skills and experiences

• Additional ESP knowledge: Exposure to multiple Email Marketing Platforms i.e. Adobe Campaign, Klaviyo or Mailchimp.
• Analytical tools: Advanced skills in Excel and Google Analytics for data analysis.
• Process development: Proven track record building CRM/email playbooks and operational frameworks from the ground up.
• Language bonus: Native or fluent Spanish speaker.
• Experience in managing diversity of agencies. 

What we offer

_One day of home office per week; 
_Flexible schedule
_"No dress code".
-Wellhub
_Transportation voucher, Shuttle buses or Free parking at the company;
_Food voucher; 
_Meal on site;
_Benefits such as payment-deducted or social loans, health plan, dental plan, life insurance, and private pension plan compatible with the market;
_Employee Support Program, with 24-hour assistance from legal, social, financial, social workers, and psychologists;
_Daycare assistance or Nursery at the company;
_Services available on-site: beauty and aesthetics salon, internal bank agency, laundry, cafeteria, restaurant, and lactation room;
_Two weeks of remote work from anywhere; 
_After 5 years with the company, eligible employees can take four weeks of paid leave;
_Discount on products through Compra Certa.
_Discount on insurance (pet, auto, home, bike, travel, and more)
_Extended maternity/paternity leave
Learn more at https://www.whirlpoolcareers.com/trabalhe-conosco-no-brasil/

Additional information

This position is located in São Paulo, Brazil, about 15 minutes away from Sacomã Metro station on the Green Line. Here is where our Spare Parts Distribution Center and the Administrative Headquarters of the following departments are concentrated:Compra Certa (e-commerce), Technology, Customer Service, Logistics, Controllership, Treasury, Tax, Legal, Human Resources, Communication, Supplies, and Digital. #LI-IH1