Offer summary

Qualifications:

Degree in e-Commerce, Information Systems, Marketing, or related fields., At least 5 years of experience in Digital Marketing, CRM, E-commerce, or digital agencies., Proven experience managing customer-facing Web and Mobile App platforms., Strong analytical skills with the ability to interpret data and generate insights..

Key responsibilities:

Manage and optimize digital platforms to enhance customer experience.

Identify growth opportunities and optimize conversion rates and engagement.

Collaborate with cross-functional teams to implement digital solutions.

Conduct data analysis and user acceptance testing to evaluate performance.

Headquartered in Hong Kong with operations spanning across Asia that include Hong Kong, Macau, mainland China, Singapore and Malaysia, HKBN Group is a leading integrated telecom and technology solutions provider. HKBN operates through three core brands, Hong Kong Broadband Network, HKBN Enterprise Solutions and HKBN JOS. The Group offers a comprehensive range of solutions that include broadband, data connectivity, cloud and data centre, managed Wi-Fi, business continuity services, system integration, cybersecurity, mobile services, roaming solutions, digital solutions, voice and collaboration, stationery and supplies that are cumulative to our one-stop-shop offering of Transformation as a Service (TaaS) and OTT entertainment. At HKBN, we are a diverse group of Talents who share a common belief that businesses should play a more significant role in making society better. Wherever we operate, this common thread links us to embrace “Make our Home a Better Place to Live” as HKBN’s core purpose. Setting us apart, HKBN is managed by hundreds of Co-Owners (supervisory-and-above-level Talents) who have invested their own savings to buy the shares of HKBN Ltd.. By having ‘skin-in-the-game’ interest alignment with the company, Co-Owners will share the returns if the company KPIs are achieved or exceeded. Through this unique dynamic of accountability and interest alignment, we’re motivated to scale new heights for customers every day. In addition, HKBN also takes great pride in developing our Talents into a competitive advantage. For more information about HKBN, please visit www.hkbn.net/en.

Job description

Job Description:

Manage and optimise digital platforms (Web and App) to ensure seamless customer journey and interactions
Identify traffic growth potential, conversion rate and customer engagement optimization opportunities on existing customer-facing digital platforms (Web and App), Collaborate with cross-functional teams and stakeholders to implement solutions.
Perform user acceptance test (UAT) to validate the new solutions against the business requirements. Conduct post-implementation tracking to evaluate performance and impact
Analyse customer data and behaviour to generate actionable insights for improving online conversion and customer experience
Work closely with BU and IT to ensure high quality content and effective messaging that resonates with target audience
Stay up-to-date with emerging digital marketing trends and technologies to recommend innovative strategies

Requirements:

Degree in e-Commerce, Information System, Marketing, Business related disciplines
At least 5 years experience in Digital Marketing, CRM, E-commerce or digital agency field
Proven experience in managing customer-facing Web and Mobile App platforms
Strong analytical skills and the ability to translate data into actionable insights
Experience in Google Analytics 4, Google Data Studio and Google Search Console
Knowledge of A/B testing tools and methodology
Knowledge of HTML, CSS, and web technologies will an advantage
Strong communication and interpersonal skills
Proficiency in written English and Chinese

Required profile