Senior Director, Brand Operations - Days Inn

By joining Wyndham Hotels & Resorts, you will play an integral role in our mission to make hotel travel possible for all. You’ll be part of the largest hotel franchise company in the world, where we strive to deliver the best value to our owners and guests. Most importantly, you’ll be entrusted to live our unique Count on Me culture, set by our core values of integrity, accountability, inclusive, caring and fun. At Wyndham, we provide all team members the opportunity to grow through best-in-class training and career development, leadership training, mentorship opportunities and educational support.  Supporting our team members is a top priority, which is why we offer competitive compensation and benefits, vacation, team member appreciation days, workplace flexibility and much more.  At Wyndham Hotels & Resorts, we value and embrace a culture of diversity, equity and inclusion that supports team members of all backgrounds and experiences. We can’t wait to welcome you!

The Senior Director, Brand Operations – Days Inn will oversee brand operations and ensure alignment with Days Inn standards and policies. This role involves negotiating key points for franchisee agreements and serves as the brand liaison in various discussions. The position also entails developing and executing brand strategies, managing franchisee communications, and coordinating marketing initiatives to enhance brand storytelling and advocacy. Additionally, the role includes organizing and managing meetings, maintaining accurate reporting, and collaborating with finance to ensure budget allocation. It requires strong leadership and the ability to travel as needed to strengthen client relationships. The role requires 30-40% travel for events and franchisee meetings.

• Negotiate key points and incentive structures for renewals, amendments, conversions, and transfers. Serve as brand liaison in franchisee discussions and provide guidance on waivers and property initiatives.
• Develop and execute brand operation strategies, ensuring alignment with brand standards and internal governance policies. Approve, deny, or guide waiver requests.
• Draft and execute franchisee communications, integrating key messaging from Wyndham Weekly Roundup and Days Inn-specific initiatives.
• Present Days Inn marketing to the board, act as the brand liaison for marketing initiatives, and ensure Board elections comply with bylaws.
• Coordinate Days Inn National Marketing Alliance program and ensure seamless operations across marketing, accounting, and billing.
• Collaborate with the paid media team for planning and execution, and participate in reporting and strategy sessions with media teams and leadership.
• Manage the development and reporting of the Dawn Tracker program, including maintaining data accuracy and providing progress updates.
• Oversee the production and distribution of franchisee testimonial content to enhance brand storytelling and advocacy.
• Prepare presentations for business development, franchisee communication, and leadership visibility, traveling as needed to strengthen client relationships.
• Coordinate and produce Franchise Advisory Council (FAC) meetings and up to 18 regional Days Inn meetings annually, including agenda setting, logistics, content creation, and attendance promotion.
• Manage meeting and F&B budgets for all Days Inn meetings, collaborating with finance to ensure appropriate budget allocation.
• Oversee and maintain the Days Inn LinkedIn page, ensuring content supports brand storytelling and advocacy.
   

• Ability to develop, manage, and grow owner relationships.
• Proven results in a leadership role with demonstrated ability to lead cross-functional projects and achieve key objectives.
• Understanding business levers, marketing practices, budgets, and campaign measurement.
• Ability to prepare compelling business cases for new initiatives.
• Deep analytic acumen and ability to derive data-driven insights.
• Strong presentation, written communication, and public speaking skills.
• Proficient in Excel, Word, and PowerPoint.
• Proficient influencing skills to achieve operational results and owner engagement.
• Strong decision-making and problem-solving skills.
• Expert in independently prioritizing, organizing and managing time effectively.
• Demonstrated ability to implement innovative solutions and drive continuous improvement.
• Experience in managing and executing large-scale projects within deadlines and budgets.
   

• Must exhibit an Owners-First mentality.
• 6 to 8 years of progressive professional experience within a hospitality-related discipline.
• 4-year college degree in business administration, management, or a related field.
• Proven track record of increasing revenue and achieving sales targets.
• Experience in leading cross-functional teams and driving collaboration.
• Advanced negotiation skills and ability to manage complex contracts.
• Familiarity with industry trends and market dynamics.
   

Company Overview

Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,200 hotels across over 95 countries on six continents. Through our network of approximately 872,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.

Wyndham Hotels & Resorts is an Equal Employment Opportunity Employer.

Job Location: Remote in the United States, Remote, Remote, Remote  00000
Employment Status: Full-time

Compensation & Benefits

For U.S. based positions only, the expected pay range for this position is $130,000-$165,000 annually.

Wyndham Hotels & Resorts carefully considers a wide range of factors when determining compensation such as work location, background, experience, and performance. Compensation decisions are dependent on the facts and circumstances of each case.

In addition to the base pay, this role is eligible to receive an incentive payment pursuant to the Annual Incentive Plan with a 20% annual target, subject to the terms of the Plan.

Wyndham Hotels & Resorts is committed to attracting, motivating, and retaining talented team members who align with our company’s core values. We are proud to reward our full-time team members with comprehensive benefit programs and resources which include:

• Health insurance with HSA and FSA options
• Dental insurance
• Vision insurance
• Life/AD&D insurance
• Short- and Long-Term Disability coverage
• 401(k) with generous company match
• Vacation time- Accrue 1.6667 hours of paid vacation per week
• Paid holidays- 11 Core Scheduled Paid Holidays with potential additional paid days off as business operations and the calendar permit (e.g. in 2025, there is an additional 8 days of paid company closure).
• Paid sick leave accrued as state and local laws require
• Additional paid time off in the form of one volunteer day, bereavement time, as well as jury duty time.  

Participation in any of the benefit plans and programs made available to team members is subject to satisfaction of eligibility requirements. More information can be found on Our Benefits Page.  Wyndham Hotels & Resorts reserves the right to amend or terminate any benefit plan or program at any time in accordance with applicable law.

We are accepting applications for this position through 09/01/2025.