Senior Director, Experience Strategy

Job Description:

At Merkle, we create experiences that matter—for our clients, their customers, and each other. You'll join a team that's collaborative, curious, and creative, where we challenge each other to think bigger and push boundaries. We believe in growing together, and we'll support your development every step of the way.

We value innovation, influence, and influence—and we know that the best ideas come when we work as one team. At Merkle, we don't just build strategies—we build futures. Come shape the future of brand experiences with us.

Job Summary

Merkle is looking for a Senior Strategy Director to lead across client engagements. This role is ideal for someone who combines cultural awareness, research expertise, and storytelling to shape meaningful brand and customer experiences. You'll report to the SVP, Experience Strategy as an individual contributor and collaborate with teams and mentor junior strategists while driving innovation and measurable outcomes.

Responsibilities

• You will identify cultural trends and shifts to uncover brand and business opportunities.
• You will develop strategic narratives that inspire creative and experience design teams.
• You will write clear, relevant briefs and provide strategic input throughout the design process.
• You will ensure work aligns with client business and marketing goals.
• You will mentor junior team members and support their professional growth.
• You will be strategic lead on important accounts and partner with account teams to deliver value.
• You will build client relationships and identify long-term growth opportunities.
• You will advocate for development by blending physical and digital experiences.

Qualifications

• 8–10+ years of experience in integrated strategy in a digital agency.
• Bachelor's degree in a related field.
• Experience with brand strategy and cultural dynamics.
• Experience with qualitative and quantitative research methods.
• Experience collaborating across analytics, creative, and technology teams.
• Experience understanding people, culture, and latest trends.
• Experience in retail, fashion, health, or beauty.

The salary range for this position is $136,000 - $219,650 annually. Placement within the salary range is based on a variety of factors, including relevant experience, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

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This is a remote position.

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