Director, Consumer Marketing

SJC stands as Canada’s largest privately owned communications company, distinguished by its portfolio of leading media brands, including Toronto Life, Chatelaine, and Maclean’s. A dynamic and influential organization within the industry, SJC excels in the creation, publication, and production of best-in-class content through its comprehensive content and creative studios, advanced advertising technology, and state-of-the-art print facilities. We collaborate with clients across North America to deliver innovative marketing solutions that effectively inform, inspire, and empower audiences across all platforms. With significant reach and influence, SJC has proudly been recognized as one of Canada’s Best Managed Companies for 22 consecutive years, a testament to our commitment to excellence. To learn more about our organization, please visit www.stjoseph.com.

SJC Media is the home of Canada’s most iconic and trusted magazine brands—including Toronto Life, Chatelaine, and Maclean’s. Our journalists inform national debate; our lifestyle titles set the cultural agenda.  Now we’re ready to turn that audience passion into sustainable, scalable revenue—and that’s where you come in.

Why this role matters

Your north star is simple: turn readers into paying, staying, raving fans. You’ll own the end‑to‑end consumer monetization funnel—acquisition, activation, retention, upsell, and everything in between—for print, digital, membership, and yet‑to‑be‑invented products. Think of it as building the machine that funds Canadian journalism’s next chapter.

What you’ll do:

We’re looking for

• 8 + years leading consumer growth for a subscription, e‑commerce, or media brand; at least 3 years managing a high‑performing team. Hands-on experience using or building AI agents, research and automation tools to improve effectiveness is a must.. 
• Track record of beating CAC/LTV targets and crushing churn with lifecycle marketing, first party audience optimization, and pricing tests.
• Deep understanding of what drives consumer behaviours with the ability to position insights into highly impactful customer value propositions. 
• Comfort interrogating data and challenging sacred cows—politely, but relentlessly. 
• Experience in Canadian media is a positive; an obsession with high‑quality journalism is mandatory. 
• Strategic communicator who can distill complexity into one-page briefs—and persuade skeptics with evidence, not buzzwords.
• Proven track record of achieving your targets, being resourceful and bringing an owner’s mindset to everything you do.

Success looks like

• +20% YoY subscriber growth across print & digital.
• < 15% annual churn within 12 months. 
• Paying‑reader revenue makes up a third of the business top-line.  
• A team that says, “I learn more here in a month than I used to learn in a year.”

What you’ll get

• Competitive base + performance bonus tied to growth KPIs.
• Comprehensive benefits, wellness days, and a newsroom‑adjacent office in midtown Toronto—plus flexibility to work from home when deep focus calls.
• A free subscription to every SJC brand (obviously).
• The rare chance to scale a legacy media company into its next era—and keep quality Canadian journalism thriving.
• SJC Media is committed to equity in our hiring. We welcome candidates of all backgrounds and identities, and we provide accommodations throughout the recruitment process

SJC Perks

• Health and Dental Benefits
• Employee & Family Assistance Program (EFAP) and online health & wellness resources with Homewood Health
• Scholarship program for employees’ children
• Exclusive employee magazine subscription rates
• Discounted annual GoodLife membership
• Perkopolis Perk Program and employee pricing at major retailers

Accommodations at SJC

SJC is an equal-opportunity employer. SJC is committed to inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please advise the Human Resources department if any accommodations are needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

Inclusion at SJC

Equality and respect for all is one of our founding values and core beliefs at SJC. We are a diverse group with associates of all ages, orientations, races and talents. We celebrate this diversity and we draw strength from it. Inclusivity at SJC means fostering a culture that welcomes and respects each individual as equal – both inside our walls and within the larger community.

If you are a highly motivated individual with a passion for creating exceptional experiences, we invite you to apply and contribute to our dynamic team. Please submit your resume detailing your relevant experience and why you are the ideal candidate for this role.