At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
MarketingJob Sub Function:
Product ManagementJob Category:
ProfessionalAll Job Posting Locations:
Santa Clara, California, United States of AmericaJob Description:
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for humanity. Learn more at https://www.jnj.com/.
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Ready to join a team that’s pioneering the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease. Our Shockwave Medical portfolio aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.
Leading expert individual contributor who is viewed as a valuable resource by peers, who manages large projects or processes. Serves as the subject matter expert on Product Management strategy and provides advanced insights into market performance and product trends. Acts as a thought leader on product development and drives data driven solutions for stakeholders and consumers. Leverages analytics and reporting to develop go-to-market strategies for new products.
Position Overview
We are looking for a clinical data and marketing expert leader to drive strategy development and communication plan deployment on the IVL portfolio. This critical role supports both the coronary and peripheral product segments through development of key clinical marketing campaigns that drive awareness and competitive differentiation. This individual will facilitate cross-functional engagement partner collaborating with the R&D, quality, regulatory, marketing, sales training, clinical, operations, manufacturing and sales teams. This role will provide advanced clinical insights to ensure targeted messaging drives downstream execution. This individual will develop and execute global marketing programs in collaboration with regional partners. The ideal candidate desires to be part of one of the most exciting startups in medical devices at an inflection point in the company’s history. This is a visible role that will be vital to the company’s success.
Essential Job Functions
Experienced leader that translates clinical research and procedural insights into compelling campaigns through deep understanding of clinical data, regulatory environments and global market dynamics (US, EU) to drive product positioning, market adoption and competitive differentiation
Analyze competitor strategies, technologies, and clinical data positioning
Equip the sales force with effective competitive positioning tools, objection-handling strategies, and clinical differentiation narratives to drive marketing campaigns, competitive blunting.
Monitor the impact of messaging strategies, making data-driven refinements to optimize effectiveness.
Ensure that all competitive messaging is consistently integrated across marketing campaigns, sales materials, and training resource
Partner closely with Medical Affairs, Clinical stakeholders to ensure cross-functional alignment on clinical positioning to drive efficient message development, implementation and deployment. Self-directed and proven ability to influence without authority.
Collaborate with global product marketing teams to tailor strategies for targeted market opportunities (US, EU), competitive commercial activities.
Strong understanding complex treatment strategies, procedural workflow, and competitive calcium modification modalities.
Establish relationships with key opinion leaders in the field and work with them to develop content for our marketing channels.
Requirements
Bachelor’s degree required; MBA preferred.
Minimum 10 years of professional product management or equivalent experience, preferably global market responsibility in cardiovascular medtech.
Ability to develop relationships with key opinion leaders and to modify strategies and tactics when necessary based on voice of customer and emerging trends.
Ability to collaborate and work with others in a dynamic, matrix environment.
Outstanding interpersonal skills including developing relationships in all levels of the organization and indirectly influencing business objectives.
Ability to work in a fast-paced environment as individual contributor or as part of team, while managing multiple priorities and adapting to changing requirements.
Sales force engagement experience required.
Strong data interpretation skills, with the ability to translate complex medical information into commercial strategies.
Up to 30% travel may be required (Global & U.S.).
The anticipated salary range for this position is 120,000.00 - 276,000.00
The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year. Bonuses are awarded at the Company’s discretion on an individual basis.
Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.
Additional information can be found through the link below.
https://www.careers.jnj.com/employee-benefits
Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com.
The anticipated base pay range for this position is :
120,000-276,000Additional Description for Pay Transparency:
The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/performance year.Van Hyde International
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