PN14 - Analytics and Marketing Senior at Rockcruit

The Senior Analytics and Marketing Specialist is responsible for leading the strategy and execution of digital analytics across platforms such as Google Analytics 4 (GA4) and Meta (Facebook). This role acts as a critical link between marketing strategy, data analytics, and technical implementation.

The ideal candidate has deep expertise in digital marketing analytics, data interpretation, and dashboard development, as well as the ability to translate complex data into meaningful business insights that guide marketing performance and strategy.

Responsibilities

• Provide expert oversight on website tagging and tracking strategies, including Google and Meta tags

• Manage and maintain integrated analytics dashboards using data from GA4, Meta, and other relevant platforms

• Analyze web traffic and paid media performance to generate actionable insights

• Translate technical tracking data into strategic recommendations for marketing and e-commerce teams

• Collaborate with ad agencies and internal stakeholders to align analytics efforts with marketing goals

• Evaluate and challenge agency data strategies when necessary to ensure alignment with internal objectives

• Act as a bridge between technical implementation (developers, tag managers) and business/marketing needs

• Ensure data quality, consistency, and accuracy across all reporting tools and platforms

• Support campaign optimization and marketing ROI evaluation through data-driven insights

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Required Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or equivalent experience

• Strong proficiency in Google Analytics 4 (GA4) and Meta (Facebook) analytics

• Experience interpreting data related to website performance, paid media, and user behavior

• Ability to connect data insights with broader marketing and business objectives

• Strong communication skills for reporting insights to both technical and non-technical stakeholders

• Proven ability to collaborate with cross-functional teams and external agencies

• Ability to work independently and manage priorities in a fast-paced environment