Web & Performance Manager

The Role: 

Forge is looking for a Web & Performance Manager who will own & build our website, forgeglobal.com. You’ll grow, improve, and scale out Forge’s website as a trusted resource for private market participants – Institutional Investors, Employee Shareholders, Individual Investors, and Tech Companies. You will play a pivotal role in driving the success of Forge’s digital presence by leading strategic initiatives to identify gaps and opportunities as well as enhance website performance, user experience, and conversion rates by making data driven decision utilizing both quantitative and qualitative data. 

Role will be remote in Denver, CO (You must be located in Denver area to be considered for the role)

Responsibilities:  

• SEO / GEO Management: Develop and implement continuous effective search engine optimization (SEO) strategies to improve our website's visibility on major search engines / generative search engines (GEO) and drive organic traffic. 
• Web performance: monitoring, analysis and reporting utilizing web analytics tools to track website performance and user behavior, to identify areas of opportunity, generate reports and actionable insights. 
• Conversion Rate Optimization (CRO): Analyze data to identify areas for improvement in visitor conversion rates, design and run A/B tests, and implement results to continually enhance site performance. Embrace an "always be testing" mentality to ensure ongoing optimization. 
• Web Personalization: Develop and implement strategies for web personalization to deliver tailored experiences to users based on their persona, behavior and preferences, increasing engagement and satisfaction. 
• Web Operations: Manage website operations with a focus on CMS management, including timely content updates, performance monitoring, and maintaining an up-to-date site and web pages. Collaborate cross-functionally with design, marketing, and product teams to ensure site reliability, a seamless user experience, and alignment with broader business goals. 
• Web Analytics: Utilize web analytics tools to monitor and report on web performance metrics, including campaign URL tracking, and make data-driven decisions to optimize user engagement and site performance. 
• Seamless User Experience: Ensure a seamless and intuitive user experience for visitors, effectively balancing content presentation, usability, and functionality. 
• Collaboration: Work closely with the web production and web development teams to implement changes and improvements quickly and efficiently, with a bias toward action. 
• Communication: Regularly communicate web performance updates, insights, and improvements to the marketing organization, ensuring alignment and transparency in our strategies and outcomes. As a great communicator, convey complex information clearly and effectively. 

Qualifications:   

• 5+ years of web experience at fast-growing companies, owning a website performance number 
• 4+ years of experience in conversion rate optimization, web optimization, or related field leveraging A/B testing, multivariate testing, and other testing methodologies 
• Experience overhauling website from look and feel, navigation, to signup flow (revamping websites to growth) 
• Cross-functional collaboration with technical team including developers, designers, and analytics to scope out requirements for new pages with appropriate tracking in place  
• Ability to manage align senior stakeholders' expectations and align people and resources to deliver optimum results 
• Excellent verbal and written communication skills including proficiency at writing and editing including headlines, descriptions, CTAs, etc. 
• Must be able to sit and/or stand for long periods of time in an office or home office setting while working
• Role will be remote in Denver, CO (You must be located in Denver area to be considered for the role)

Preferred Qualifications:   

• Experience in UX web design or product management 
• Experience with the specific web analytics and testing tools we use: Google Analytics, Heap Analytics, Hotjar, Jira, Segment, Looker, and LaunchDarkly 
• Strong understanding of SEO, SEM, and other digital marketing channels   
• Experience building websites for professional investors – VCs, Hedge Funds, Private Equity firms, B2B companies 

For residents of Denver, CO - the annual salary range for this role is $130,000 - $145,000+ annual bonus. Final offers may vary from the amount listed based on geography, candidate experience and expertise, bonus, and other factors.