Offer summary

Qualifications:

At least 4 years of experience in digital advertising or ad tech, with 2+ years in CTV performance marketing., Hands-on experience with demand-side platforms (DSPs) like Beeswax and ad servers such as SpringServe., Strong understanding of CTV ad delivery, server-side ad insertion (SSAI), and programmatic ecosystems., Proficiency in SQL and data analysis to interpret campaign performance..

Key responsibilities:

Manage and optimize CTV performance marketing campaigns using programmatic platforms and proprietary tools.

Collaborate with cross-functional teams on audience segmentation, predictive modeling, and bidding strategies.

Monitor and analyze campaign KPIs like CPV, ROAS, reach, and viewing hours.

Troubleshoot delivery issues and provide insights to inform product development.

Job description

About Wurl, LLC.

At Wurl, our mission is to create innovative technologies and services that help accelerate the shift to streaming. At our core, we are innovators focused on driving the streaming industry forward with technologies that help connect viewers to the right content and ads. Our technology and data-driven solutions help companies reach new audiences, engage high-value viewers, and ultimately increase their revenue.

In 2022, Wurl was acquired by AppLovin (Nasdaq: APP), a leading marketing platform, giving our employees the best of both worlds: the dynamic environment of a 150+ person startup as well as the stability of a high-growth public tech company. We invest in providing a culture that fosters passion, drives excellence, and encourages collaboration to drive innovation. Wurl is a fully-remote company that has been globally recognized for our people and technology, having been named a Great Place to Work by Fortune in 2022, 2023, and 2024; an Ad Tech Company of the Year finalist by the UK Business Tech Awards in 2023; a BIG Innovation Awards winner in 2024 and 2025; and the “Innovation in Advertising” winner by the StreamTV Awards in 2024.

Wurl is seeking an Ad Tech Specialist with expertise in CTV performance marketing to join our ContentDiscovery team. In this role, you'll work on campaign setup, optimization, and technical integrations to drive viewer acquisition and engagement. You'll partner with data science, and engineering teams to innovate and scale our performance marketing engine.

Responsibilities:

Manage and optimize CTV performance marketing campaigns via programmatic platforms and Wurl’s proprietary tools.
Collaborate with cross-functional teams to support audience segmentation, predictive modeling, and data-driven bidding strategies.
Track campaign KPIs such as cost per viewer (CPV), return on ad spend (ROAS), take rate, conversion rate, reach, and hours of viewing (HOV).
Troubleshoot delivery issues across different ad servers and collaborate with their support organizations.
Analyze ad logs to ensure campaigns’ accuracy and optimize performance.
Inform ContentDiscovery product development with insights from campaign performance.
Serve as a subject matter expert for ad tech infrastructure, tracking, and attribution.

Requirements:

4+ years of experience in digital advertising or ad tech, including 2+ years in CTV performance marketing.
Hands-on experience with DSPs, such as Beeswax, and Ad Servers, such as SpringServe.
Strong understanding of CTV ad delivery, server-side ad insertion (SSAI), and programmatic ecosystems.
Experience with pixel tracking, ad server integration, and viewer attribution techniques.
Demonstrable fluency with SQL.
Ability to analyze data and present findings.
Excellent collaboration and communication skills.

You need to be:

Comfortable working in dynamic environments. Able to adapt quickly to frequent changes.
A strong communicator and a leader, a team player, product owner, and committed to the results.
Location: US Remote.

A Plus if you have:

Experience with OTT/CTV streaming apps or media buyers.
Familiarity with Google Campaign Manager, Innovid, or Extreme Reach.
Certification in DSP platforms.

What We Offer:

Competitive Salary & Equity
Strong Medical, Dental and Vision Benefits, 100% paid by Wurl
Remote first policy
Flexible Time Off
12 US Holidays
401(k) Matching
Pre-Tax Savings Plans, HSA & FSA
Ginger, Aaptiv and Headspace subscriptions for mental and physical wellness
OneMedical subscription for 24/7 convenient medical care
Paid Maternity and Parental Leave for all family additions
Discounted PetPlan and easy at home access to Covid testing with empowerDX
$1k Work From Home Stipend to set up your Office

AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant here.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at accommodations@applovin.com.

AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in California, learn more here.

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