Sr. Director, Marketing - Americas

The Senior Director, Marketing - Americas (AMER), is pivotal in driving Couchbase’s growth strategy across the region. This role is a key member of the marketing leadership team, and leads marketing efforts in the Americas, operating in lock-step with sales leadership in the region.  This includes all field and partner marketing activities, managing major cloud providers, influencing digital investments, and increasing awareness in our territories. The role focuses on developing and executing a comprehensive regional marketing strategy that drives demand, generates pipeline, and optimizes marketing investments for maximum return on investment.

The ideal candidate is a strategic thinker with hands-on execution capability, adept at managing multiple stakeholders, and thrives in a fast-paced environment. This senior enterprise marketing professional has a proven track record of team leadership, strategic planning, and program execution, and must have experience supporting highly-targeted demand generation across multiple solutions, territories and verticals across the Americas.  

This role is instrumental in building a best-in-class marketing organization. This is a remote position, based in the United States, and reports to the Chief Marketing Officer.

Key Responsibilities

Regional Marketing Strategy

• Develop and execute America's marketing strategies that align with the global marketing plan and drive measurable results.
• Achieve pipeline generation goals for new customers and expansions while optimizing marketing investments for maximum efficiency.
• Adapt global initiatives to suit regional needs, address industry-specific nuances, and grow market presence and awareness.
• Support regional territory planning to optimize pipeline coverage and sales acceleration.

Field Marketing and Demand Generation

• Execute campaigns, programs, and content to drive demand across key territories, verticals, and segments.
• Collaborate with global teams to implement full-funnel marketing programs, including webinars, digital campaigns, partner initiatives, and public relations.
• Use account-based marketing to engage high-priority accounts and accelerate deal cycles.
• Plan and manage events such as trade shows, conferences, and other activities to generate leads, promote the brand, and engage customers.
• Ensure effective lead management and follow-up processes with Sales Development Representatives (SDRs), sales teams, and partners.

Marketing Planning, Budget and Operations

• Develop and manage Americas marketing budget. 
• Monitor, analyze, and report on marketing efficacy, using data to drive continuous improvement.
• Collaborate with field leadership to ensure optimizing pursuits, pipeline coverage, acceleration, and alignment across territories.  
• Work directly with marketing and sales operations to ensure consistent lead flow.

Leadership and Team Development

• Build a high performance marketing team with role clarity and accountability. 
• Proactively negotiate resources and deliverables across the organization.
• Ensure alignment and collaboration with the corporate marketing teams. 
• Supervise, mentor, and lead a small team of employees and contractors.

Qualifications

Experience

• 7+ years of experience in B2B marketing, with 5+ years in a regional or field marketing role.
• Demonstrated success in driving demand generation and achieving measurable pipeline growth.
• Experience working in high-growth enterprise technology or software companies, ideally targeting developers or architects.
• Results-oriented with a strong sense of accountability.
• Highly collaborative, proactive, and adaptable.
• Strong analytical mindset, capable of making data-driven decisions.

Skills

• Strong strategic planning and tactical execution skills.
• Proven ability to build highly effective working relationships with sales, partners, and cross-functional teams.
• Expertise in marketing automation tools (e.g., Marketo, Salesforce) and analytics platforms.
• Exceptional communication skills, including the ability to articulate complex ideas clearly and persuasively.