Executive Director, College Study Abroad Marketing

Position:  Executive Director, College Study Abroad Marketing

Reports to:  Vice President, College Enrollment

Department:  College Study Abroad Marketing

Location:  US Remote  

 Who we are:

CIEE is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help people develop skills for living in a globally interdependent and multi-cultural world.

Why work with us:  

• You will change the world. CIEE builds bridges between people, countries, and cultures. We help young people participate in high-quality international exchange and study abroad programs that bring the world together. We change lives; our alumni change the world. Be part of the change!
• You will receive a competitive total rewards package. CIEE provides all employees with exceptional benefits offerings that increase total compensation by up to 25%. Our top-tier benefits include:

• Paid time off and Parental leave
• Gym Reimbursement Program
• Employee Assistance Program
• Short-term & Long-term Disability
• 6 floating Fridays (based on our eligibility rules)
• CIEE Study Abroad and TEFL Program discounts
• 403(b) Retirement Plan with employer contribution
• Insurance Coverage (life, travel, medical, dental and vision) 
• Flexible Spending Accounts/Health Savings Account (medical and dependent)
• Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)

• You will be part of a fast-paced, international, and collaborative team of professionals. CIEE operates the largest nonprofit network of study abroad locations, with facilities and staff in 29 countries.  Additionally, we help international participants from over 140 countries come to the USA each year.  Committed to excellence and solving whatever problem the world throws at them, CIEE professionals work on international teams and are dedicated to advancing our 77-year-old mission to make the world a more peaceful place.

Who you are: 

 The Executive Director (ED), College Study Abroad Marketing, is responsible for leading all College Study Abroad marketing efforts and teams. With the Vice President for College Enrollment, the ED will set the overall strategy for College Study Abroad marketing and ensure its execution in support of overall College Study Abroad enrollment and partnership goals. The ED will manage a team of content specialists while simultaneously building a team to increase B2C and B2B engagement.

What you’ll do: 

• Develop, set, and execute the CIEE College Study Abroad annual marketing strategy, aligning content with B2B and B2C strategies to drive growth across audiences and channels. 
•  Align all internal marketing calendars and coordinate across teams (Marketing, Institutional Relations, Enrollment, Strategy, other teams) to ensure projects are managed to deadline.
• Manage the College Study Abroad Marketing budget, including expense tracking and reforecasting monthly. 
• Implement strategies to measure the impact of marketing efforts across all channels, measuring ROI and adjusting investments accordingly. 
• With the Web and Digital team, launch annual digital advertising, third-party promotion, and list buy campaigns, measuring effectiveness and adjusting as needed. 
• Implement new technologies in support of marketing goals, including mobile app, coordinating closely with IT and Web, and Digital marketing teams. 
• Develop and execute, with Web and Digital, a clear SEO strategy, ensuring CIEE is #1 across study abroad search and in key search term categories. 
• Lead and motivate a customer-centric marketing team to drive enrollment growth across all College Study Abroad programs and products. 
• Ensure consistent brand standards are applied to all College Study Abroad print and digital marketing, both direct-to-student and B2B, and at the CIEE Center level in 40+ cities globally. 
• Develop and standardize Executive reporting across all marketing activities. 

Accountability:

 1. The person is accountable for ensuring the successful execution of the CIEE College Study Abroad marketing strategy. 

2. The ED is accountable for driving enrollment growth across all College Study Abroad program and product lines. 

3. Responding promptly to all questions, issues, problems, and/or needs of any constituents relative to College Study Abroad Marketing. 

4. Representing CIEE with integrity, accuracy, and spirit of its mission.

What you’ll bring:

The ideal candidate will possess:

• Minimum 7 years’ progressive experience in leading B2B and B2C marketing teams. 
• Bachelor’s degree required. 
• Experience building and implementing multi-channel marketing strategies to drive growth from awareness to lead conversion. 
• Experience building teams, with proven success meeting or exceeding departmental goals. 
• Experience using data and customer insights to drive decisions and demonstrate impact, measuring ROI and adjusting strategies as needed. 
• Experience managing multiple communication channels, generating press, and gaining brand visibility in a competitive environment. 
• Proven ability to implement new technologies, including mobile apps and e-commerce platforms, to expand lead generation and improve lead conversion. 
• Experience working with integrated CRM and marketing stacks to track lead performance and attribution, and conversion. 
• Customer-centric, with the ability to understand customer needs and preferences. 
• Excellent communication skills (written and verbal). 
• Attention to detail and confidence that translates to leadership among peers and staff.
• Proven ability to work effectively under minimal supervision; management and supervisory experience required. 
• Ability to embrace CIEE’s Core Values (Excellence, Integrity, Respect, Inclusion, and Problem Solving) and culture. 

CIEE believes that professionals with varied backgrounds bring unique approaches and ideas to solving problems and advancing our mission to bring the world together. Qualified candidates from underrepresented groups are strongly encouraged to apply.

Due to federal regulations, a background and reference check will be conducted as a condition of employment.