Offer summary

Qualifications:

Bachelor's degree in Marketing, Communications, Business Administration, Economics, or related fields., Minimum of 5 years of leadership experience in marketing, preferably in the tech industry., Proven track record in demand generation, CRM, and marketing automation with measurable results., Fluent in German and English, with strong analytical and collaborative skills..

Key responsibilities:

Lead and manage a team of 9 members and campaign teams in a matrix structure.

Develop and implement comprehensive marketing strategies aligned with business goals.

Plan, forecast, and control the marketing budget and resources.

Measure and optimize marketing performance using key KPIs.

Job description

Your Responsibilities:

Team leadership and management: Lead, mentor, develop and inspire a team of currently 9 team members, reporting to the Country Manager. You will also lead campaign teams in a matrix setting by utilizing the specialist functions in our headquarters.
Marketing strategy: You will develop and implement comprehensive marketing strategies that align with the company’s overall business goals. This includes identifying target markets, formulating the marketing mix and setting targets for awareness, engagement and lead conversion. Channels include email-marketing, performance marketing, social, SEO as well as fairs and other events. You and your team will closely liaise with Product and Sales management to ensure a coordinated marketing and sales approach.
Budget planning, forecasting and resource allocation: You plan and control the marketing budget and allocate the resources efficiently to maximize the impact of the marketing activities.
Performance Analysis and Optimization: You will closely measure and improve the performance of the marketing activities and the conversion of the marketing and sales funnel by setting up and monitoring key revenue and funnel KPIs.

Your Profile:

Graduated in field of Marketing, Communications, Business Administration, economics, or other comparable fields.
At least 5 years of experience in marketing leadership roles, ideally within tech sectors. Experience in both B2C and B2B areas would be a plus.
Proven expertise in demand generation, CRM and marketing automation, with a strong track record of delivering measurable results.
Strong analytical skills, ability to turn insights into actions, result oriented, and a thorough way of working.
Skilled at using data and analytics to drive decision-making and optimize marketing performance.
Collaborative leader with experience working closely with Sales and Product teams to deliver exceptional customer experiences.
Open-minded, team oriented, challenging mindset and the ability to keep focus on important targets.
International and cultural sensitivity with experience in an international environment.
Fluent in German and English in both written and verbal.

What we offer:

An independent role with own responsibilities in an innovative, and market-leading international company.
A friendly and motivated team, great opportunities to develop yourself with the company.
Partial home office possible.
An attractive salary with target-related OTE bonus.
28-31 annual holidays.
Company pension scheme (betriebliche Altersvorsorge).
Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
Employee referral award.
Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
Ergonomic office chairs and height-adjustable workplaces.
Modern office with free parking places.
Free drinks and good tea and coffee.
Employee discounts on our wide range of our products.

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About us

Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow.

TP-Link Deutschland started in April 2009 in Germany, housing the Sales and Marketing team for DACH region, and providing support and central warehouse for the WEU region. Through our renowned distribution, online and retail partners, we distribute a comprehensive range of award-winning SOHO products (WLAN, DSL, Powerline, repeaters, UMTS / LTE, print servers, IP cameras, smart home devices) and SMB products (Switch, router, SFP modules, media converters, network adapters, video surveillance) and so on.

More at: http://www.tp-link.de.

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