Manager Shopper Solutions, Large Format
Remote
ROLE OVERVIEW:
The large format Strategist will develop and deliver best in class strategies and capabilities to advance our goals. They are a Category Leadership subject matter expert responsible for informing and influencing 1 – 3 year strategy creation through the analysis of syndicated data, loyalty card data, consumer insights, shopper research, and planogram insights.
MAJOR RESPONSIBILITIES:
- Act as subject matter expert to advance Hershey’s objectives to achieve topline sales plan, net sales goals, share and distribution targets
- Collaborate with internal cross functional partners on the development of annual portfolio and shelf strategies
- Develop macro space planning playbook to win today and plan for growth for tomorrow, enhancing our consultative partnership with retailers, penetrating all silo’s (store planning, merchants, operators, tech, etc.)
- Consult and advise subset of Category Leadership customer teams on insights, strategies and recommendations to maximize aisle productivity
- Create planograms for advanced initiatives, including clustering and virtual reality testing
- Create Category Leadership department efficiencies by creating and improving tools and resources used by Category Leadership field sales teams to execute strategies
- Identify experiential opportunities to unlock next generation space acquisition across the entire portfolio and all customer touchpoints
EDUCATION: Bachelor's Degree Required
EXPERIENCE/SKILLS:
- Minimum 5+ years experience in Category Management and/or customer sales
- Ability to build dynamic relationships with Key Decision Makers and comfortability interacting with decision makers at senior levels of the organization.
- Ability to collaborate with cross functional partners internally, to leverage insights to activate and push out solutions across the enterprise
- Strong knowledge of Category Management principles
- Advanced space planning/JDA capabilities
- Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances
- Analytical skills and the ability to extract insights from complex datasets
- Proven ability to build a compelling story and explain insights to individuals with different levels of knowledge on the subject
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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans
If you require a reasonable accommodation as part of the application process, please contact the HR Service Center (askhr@hersheys.com).
