Offer summary

Qualifications:

Proven experience in digital marketing, especially with Google Ads and Meta platforms., Strong understanding of SEO and website optimization techniques., Ability to analyze campaign data and make data-driven decisions., Excellent communication skills for reporting and strategic recommendations..

Key responsibilities:

Manage and optimise paid digital campaigns across Google Ads and Meta platforms.

Conduct SEO audits and improve website content for better visibility.

Monitor and report on campaign performance using analytics tools.

Collaborate with teams to align campaigns with business objectives.

Job description

• Campaign Management & Optimisation

• Plan and manage paid digital campaigns across Google Ads and Meta platforms (Facebook & Instagram)

• Analyse campaign performance and proactively make data-driven adjustments to improve outcomes

• Collaborate with internal teams to gather creative assets and ensure campaigns align with business objectives

• Ensure campaign budget is spent efficiently to maximise reach and ROI

• Provide weekly insights and strategic recommendations to management SEO & Website Support

• Audit and optimise website content and structure for SEO performance

• Conduct regular keyword research and competitor analysis

• Monitor rankings and implement ongoing improvements to grow organic visibility, increasing rankings against competitors.

• Reporting & Analytics

• Monitor performance using Google Analytics, Ads Manager, and other analytics platforms

• Generate weekly and monthly marketing reports including key metrics, insights, and clear action points and recommendations to present to management for review and approval Google Ads & Meta Campaign Management

• End-to-end setup and optimisation of Google Ads and Meta Ads accounts

• Test ad variations and targeting strategies to identify top performers

• Manage retargeting, brand awareness, and conversion campaigns effectively

• Proactively look at better performing ads and recommend to management best practices and ideas to improve campaign success.

• Ensuring reports show a positive trend of increased engagement without large increases in budget.

Required profile