Offer summary

Qualifications:

Bachelor's degree in Marketing, Marketing Communication, or Category Management., 3-5 years of marketing experience in the Foodservice sector, FMCG experience is a plus., Understanding of sales channels and customer needs., Strong communication and negotiation skills, fluent in English..

Key responsibilities:

Implement and execute marketing and trade marketing initiatives in Italy.

Support sales team with training and tools for consultative selling.

Coordinate with marketing and sales managers to develop trade plans and campaigns.

Stay informed on market trends and competitor activities.

Job description

As a Trade Marketeer ITALY you are accountable for Executing and Implementing Marketing and Trade Marketing initiatives, in order to support the LW value and volume ambitions within the assigned country.

You will be a pivot role among Core EMEA Marketing and local Sales Execution, helping both sides to be at same speed on key priorities.

Deep Business and Route to Market understanding is required, in order to support both Pull and Push initiatives.

What do you do?

Ensure consistent deployment and execution of EMEA marketing campaigns & initiatives.
Deploy local campaigns in line with EMEA Marketing guidelines.
Contribute to improving the effectiveness of all the Sales Funnel steps, in order to generate qualified leads.
Enable and equip the sales team to practice consultative selling to become a preferred partner to our customers.
In cooperation with the Marketing Manager and Country Sales Manager, build and implement PULL & PUSH trade marketing plans and activation in Italy.
Contribute to the long-term Route to Market strategy and develop the initiatives in the focus segments.
Ensure the aligned timing of launches and campaigns with customers and the sales team.
Support the marketing team and the Country Sales Manager in developing the country’s Annual Operating Plan.
Identify areas of opportunity to further improve customer engagement in the channel across regions.
Stay current on market trends, industry standards and competitor activities.

What do you bring?

At least a bachelor's degree with a specialization in Marketing, Marketing Communication or Category Management.
3-5 years of marketing experience within the Foodservice sector in the country. FMCG is a plus.
Understanding of the channels and customers.
Comfortable in handling matrix organizations, with strong negotiating skills.
Fluency in English, knowledge of other European languages is beneficial.
Strong communication skills.
Open to travel within ITALY and to the Netherlands; flexibility is essential.

We offer you a challenging job in a dynamic and growing organization in the food industry. We challenge you to grow in the same way as our company, where development is key. We thrive in a culture defined by our values: Integrity, Teamwork, Inclusion, Drive for Results and Empowerment. As we say at Lamb Weston EMEA, when we see a potato, we see opportunities. What opportunities do you see?

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