Job description

Position Purpose:

The Senior Sales Manager is responsible for managing all sales activities in a designated area. He/she develops and executes the sales strategy in order to grow the business both at our current customers as at new accounts by implementing the Value Drivers (pricing-rotation-distribution). He/she is expert in route-to-market analysis and coaches/supports team members.

Education/Experience Requirements:

Masters Degree
+10 years of commercial experience in FMCG in international/cross-cultural environment
Experience in customer relationship management
Experience in setting up and building business
Experience in branded beverage/beer market is preferable
Experience in guiding/coaching people
Proficient in English, other relevant languages are preferable

Competencies:

General competencies :

Analytical decision making
Consumer/Customer/Shopper focused
Results oriented
Relationship building

Functional competencies

Competitive intelligence
Business Acumen
Sales ability/persuasiveness
Route to Market

Key Activities:

Create and execute business plans pro-actively in line with the commercial strategy to expand UDBs customer base
Establish business partner relationship with distributors/customers by creating win-win situations; achieving the commercial goals and being a reliable partner
Focused on new business opportunities, analyzing risks and define success factors by actively gathering market intelligence and business insights together with Trade Marketing
Delivers detailed approach on opportunity management and solutions for business issues
Manage customer portfolio; negotiate commercial terms & conditions; manage customers orders internally in cooperation with Operations department
Reports and presents accurate sales, revenue, expenses and forecast data
Act as route-to-market expert and is able to develop and support team members with in-depth knowledge