Dir - FAST/AVOD Growth Marketing

Job Description

AMC Networks is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world.

We create and curate celebrated series and films across distinct brands and make them available to audiences everywhere. Our portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK and HIDIVE; cable networks AMC, BBC AMERICA, Independent Film Company, Sundance TV and We TV; and film distribution labels Independent Film Company Films and RLJE Films. The company also operates AMC Studios, our in-house studio, production, and distribution operation behind acclaimed and fan-favorite originals including The Walking Dead Universe and the Anne Rice Immortal Universe, and AMC Networks International, our international programming business.

We are currently seeking a Dir - FAST/AVOD Growth Marketing to join our Partner Management Team based in our New York, New York Headquarters.

JOB SUMMARY

A strategic and results-driven marketing leader responsible for overseeing all marketing initiatives aimed at growing viewership of AMC Networks’ free, ad-supported content and expanding the network’s monetizable audience footprint

JOB RESPONSIBILITIES  

• Manage the FAST/AVOD paid media budget to maximize viewership and revenue growth across platform partners
• Create compelling B2B marketing materials, including channel-specific one-sheets, presentations, monthly newsletters, and tailored partner communications
• Direct the creation of FAST and AVOD specific marketing, platform and product assets for use in on and off platform partner promotions and EPG integrations 
• Support and advise the Partner Management team to ensure alignment on strategic initiatives and marketing execution
• Lead brand strategy for new FAST channel launches, collaborating with the Brand Creative team to develop all necessary creative assets
• Coordinate with Partner Management to secure earned media placements and identify unique, partner-specific marketing opportunities
• Work closely with the Ad Sales Integrated Marketing team to develop and deliver innovative sales opportunities that drive digital revenue
• Ensure Ad Sales is equipped with FAST/AVOD programming updates
• Design and execute promos by identifying key programming moments, liaising with the Promo Strategy team, and ensuring optimal utilization of promo inventory across all platforms 
• Collaborate directly with 3rd party programming partners on programming updates/optimizations and health tracking

QUALIFICATIONS (Required & Preferred)

• Bachelor’s Degree  
• 10+ years of relevant work experience in partner management/marketing at a media company and/or partner platform 
• Exceptional writing, storytelling and communication skills with a keen understanding of how to craft a narrative and incorporate data 
• Outstanding project management skills including organization, planning, multi-tasking and time management 
• Strong communicator, comfortable with presenting in front of groups and/or partners 
• Ability to work independently and with a team in a fast-paced work environment 
• Entrepreneurial, self-starter with hands-on approach 
• Upbeat, can-do, proactive attitude, ability to remain calm under pressure 
• Ability to adapt, be flexible and solution-oriented in an environment of constant change 

The base compensation range for this position is $130,000 to $150,000 commensurate with experience. AMC Networks additionally offers a comprehensive benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Paid Time Off, Paid Parental Leave and Adoption Services, among other benefit plan options, subject to eligibility requirements. AMC Networks values the benefits achieved through in-office collaboration, but we provide our employees with the flexibility to work from home one day per week.

The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.