Technical Marketing Specialist

Why You’ll Love Working Here  

At SimuTech Group, we are driving innovation and changing the world through the power of engineering simulation. Our growing team of energetic, tech-savvy professionals work hard every day to inspire our clients to push the boundaries of innovation and deliver transformational products.  If you are motivated and driven by a culture where top-notch work ethic and passion are rewarded, then a career with SimuTech Group may be for you!   

The Benefits of Being Part of Our Team  

• Unmatched Health Coverage: Zero-cost in-network medical care with no premiums, deductibles, or copays for you and your family. 
• Complete Dental & Vision Benefits: 100% premium coverage for dental and vision insurance. 
• Wellness Programs Tailored to You: Access free workouts, personalized training sessions, nutritional counseling, mindfulness sessions, stress management, and more with our corporate wellness coach.

What Makes This Role Great? 

• You’ll use your technical expertise to support and scale marketing efforts that drive engagement and results.
• You’ll collaborate with sales and marketing teams to streamline systems and deliver high-quality campaigns.
• You’ll own the execution of mission-critical projects in a fast-paced, innovative environment.

What You’ll Do 

As a Technical Marketing Specialist, you will lead the build-out and maintenance of digital assets across Salesforce, email, and web platforms to support marketing initiatives and business growth. You’ll ensure campaigns are not only visually appealing but also technically sound, driving high engagement and performance. 

Lead Technical Execution 

• Build, test, and deploy responsive email campaigns using HTML/CSS and Salesforce tools.
• Develop and maintain landing pages, microsites, and other web assets.
• Troubleshoot issues related to email deliverability, web functionality, and CRM integration.

Support Campaign Strategy 

• Collaborate with marketing and sales teams to optimize lead-nurturing workflows and engagement tactics.
• Monitor, analyze, and report on campaign performance using analytics tools.
• Maintain documentation and ensure platform best practices are followed.

Optimize Marketing Infrastructure 

• Support marketing automation processes using Salesforce Account Engagement (formerly Pardot).
• Assist in the integration and alignment of marketing tools with Salesforce CRM and Sales Engagement platforms.

What You’ll Bring 

Education & Experience 

• Minimum of 5 years of experience in a technical marketing or related role.
• Proficiency in HTML/CSS and web/email development.
• Deep understanding of Salesforce CRM, Sales Engagement (e.g., Sales Cloud or High Velocity Sales), and Account Engagement (Pardot).
• Experience working in a fast-paced, deadline-driven environment.

Skills 

• Technically Fluent: Adept at managing CRM, automation, and digital platforms.
• Detail-Oriented: Executes projects with precision and consistency.
• Problem Solver: Troubleshoots issues effectively and independently.
• Analytical Thinker: Uses data to inform decisions and improve outcomes.
• Strong Communicator: Collaborates well with cross-functional teams.

Bonus Points For 

• Experience with CMS platforms like WordPress and page builders such as Elementor.
• Familiarity with APIs and CRM integrations.
• Knowledge of email deliverability best practices.
• Salesforce certifications.

Additional Benefits  

• Short Term Disability  
• Long Term Disability 
• 401k Plan with employer match 
• Limited Flexible Spending Account 
• Life Insurance 
• Paid time off 
• Professional development assistance 
• Referral program 
• Bonus plan 

Location: Rochester, NY

Salary:  $65,000-$85,000 (Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies, experience, and location)

Take the Next Step  

This is your opportunity to join a forward-thinking team where your skills, creativity, and ambition will be celebrated. Apply today to become a key player in SimuTech Group’s mission to revolutionize the engineering industry.  

SimuTech Group is an Equal Employment Opportunity Employer.