Digital Marketing Specialist

Core Responsibilities

Lead management, social media content and campaigns creation to management.

Key Responsibilities:

CRM & Lead Management

• Manage and optimize Zoho CRM to enhance lead nurturing workflows, segmentation, and engagement.
• Support the sales team by building targeted lead lists and automating lead qualification processes.
• Monitor CRM data integrity and work on continuous improvement of contact lifecycle stages.

Marketing Content & Campaign Execution

• Assist the sales and marketing teams in creating compelling content (emails, social media posts, product brochures, one-pagers) tailored to target industries.
• Plan and execute multi-channel marketing campaigns using segmented contact lists.
• Develop and launch A/B tests for lead magnets and optimize conversion performance.

Campaign Performance & Optimization

• Build and track campaigns through Zoho and integrated platforms (e.g., email, landing pages, paid media).
• Analyze marketing performance data and suggest actionable improvements.
• Collaborate with the design and content teams to ensure brand consistency across campaigns.

Content Creation & Distribution

• Write engaging blog posts, social media content, and product marketing materials.
• Develop SEO-optimized articles and website content to improve organic reach and lead generation.
• Maintain a consistent publishing schedule across all platforms.

AI & Automation Integration

• Leverage AI tools (e.g., ChatGPT, Zoho Zia, Jasper.ai, etc.) for content generation, campaign automation, customer insights, and performance analysis.
• Continuously explore new tools and strategies to enhance marketing efficiency and personalization.

Qualifications:

• Bachelor's degree in marketing, Communications, Business, or related field.
• 2 to 4 years of experience in digital marketing, CRM management, or related roles.
• Proficiency with Zoho CRM and Zoho Marketing Suite is a strong plus.
• Experience with A/B testing tools, email marketing platforms, and campaign management software.
• Strong writing and content creation skills.
• Familiarity with AI tools in marketing and automation workflows.
• Strong analytical and problem-solving abilities.
• Knowledge of SEO, PPC, and social media platforms is a bonus.

Technical Requirements:

• Should have personal and working laptop/ Desktop, and one (1) back up
• Has Noise-cancelling headset (for interview and meetings)
• Back up internet connection (at least 30-50 mbps)

Schedule:

• 8-hour shift
• Day shift
• Fixed shift
• Monday to Friday

Job Types: Full-time, Permanent
Pay: Php40,000.00 - Php55,000.00 per month
Benefits: Work from home

Three Peaks International is a Sydney based staffing solutions partner which provides local and virtual staffing solutions to Australian businesses through outsourcing, recruitment, and migration.